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Top 5 Ecommerce Design Trends That Will Dominate 2020

Far and away, the most valuable strength or characteristic that you can have, regardless of whether your business is online or offline or somewhere in between, is versatility. The market moves quickly, and you need to be able to adapt to new market trends and conditions all the time.

As you plan out your strategy for the year head, it is critically important that you keep a close eye on these top design trends in e-commerce that we expect will dominate the conversation in 2020.

1. Personalization will become even more essential

As much as you might want to believe the old "if you build it, they will come" mantra, that simply does not play out in real life. You must first get a strong grasp of the industry as a whole and your target market in particular.

For example, it is very much worth your time and effort to review this statistics library. By taking a look at the facts and figures - like the average ecommerce conversion rate or critical social media statistics - you'll get a much better sense of not only where you stand relative to the rest of the market, but where you can go from here to maximize your growth potential. How many people are shopping online in 2019? What are some of the top online shopping categories?

Once you've familiarized yourself with the bigger picture, and you will want to revisit those statistics periodically, you can then zero in on more specific details. Blasting a message out to the masses and hoping that something sticks will only waste your time and damage your brand. So why do it?

There’s so much you can do to make sure your message fits your target audience perfectly. For instance, increasing and optimizing your Facebook ad personalization can drastically improve your click-thru and conversion rates.

Have you ever seen an ad for a specific product that you were just looking at earlier that day, featuring specific issues of the store’s catalog? That's personalization and retargeting at work.

Then, you can take that personalization even further by creating customized landing pages with a tool like SALESmanago. The landing page design is populated with dynamic content that's specific to what that particular customer is interested in, according to the data you manage to provide.

When used correctly, personalization can be one of the best ways to increase ROAS. Furthermore, 81% of consumers want brands to understand them better and know when and when not to approach them, which is another reason why personalization is a huge factor in 2020 and beyond.

2. 3D technology will start to take over

Plain text and simple graphics gave way to much better images and more elegant design choices. Better images gave way to video, which increasingly became ubiquitous as the technology both to create and consume became much more accessible. We are now on the verge of the next frontier.

There have been some inklings of this in recent years, like the growing adoption of VR, plus the 3D photo effect that you may have seen from iPhone photos posted on Facebook. But the 3D technology of 2020 will really become a much bigger trend and you'll start to see it implemented in the ecommerce space much more readily.

More specifically, the customer experience can be vastly improved with 3D solutions, like those offered by Threedium. Rather that populate your product catalog with just a number of still photos, you can much more readily offer interactable 3D models.

Customers on your site can zoom in and out, and rotate your product in full 3D space, giving them the ability to view the product from any angle imaginable. This 3D model can just as easily be implemented in customizable ads and widgets.

It's not just about looking nice either, as upgrading to 3D widgets has demonstrably increased sales for a number of brands already. The effect is very real, increasing click-thru rates by several percentage points. That's significant!

3. The 9:16 aspect ratio is coming back

You have to play to the format. That's why there are optimized image and video sizes for practically every marketing and social media platform on the planet.

For instance, most marketers will know that relying on the standard 1:1 square aspect ratio for Instagram posts can be a blown opportunity. Slightly taller images (like 4:5 or 2:3) can take up a bit more screen real estate as users scroll through their feeds.

Stories aren't new, but the trend is definitely moving up (and fast!). If you're simply taking your existing content and reposting them on Stories, you're hardly providing the best user experience.

Who wants to watch a 16:9 video on a 9:16 (or in some cases and even taller) display? That's more than two-thirds of the screen as wasted space! You need to be developing content that is made specifically for this format, particularly for Instagram Stories and Facebook Stories (and YouTube Stories too, to a lesser degree).

But it's not just about sharing a straight product photo with a bit of basic text to "swipe up to buy" or to "tap the link in the bio for more information." Instead, you can leverage that added vertical space by creating tall aspect flyers with a tool like Piktochart. Create flyers that really pop with beautiful typography, access to tons of royalty-free images, and easy-to-customize templates.

Users really engage with Stories and the 9:16 aspect ratio is really going to pop in 2020.

4. AI will help Ecommerce site owners enhance their UX performance

"Machine learning" and "artificial intelligence" are far more than just buzz words of the day. They really are powering better user experiences.

Part of that has to do with the increased level of personalization described above, showing just the right products with just the right messaging to just the right individuals. Another part of that is gaining access to the right insights and recommendations from the marketing side so you can better optimize your approach.

The UX Performance Center from Contentsquare is designed to do exactly that. Deep dive into remarkably granular analytics, but don't get lost in the tidal wave. That's because you get to leverage machine learning, unearthing emerging trends or changes in data that you may have otherwise missed or taken too long to notice. What's more, the AI engine can trigger recommendations, indicating which initiatives you should prioritize next for the greatest impact.

Human data analysis is one thing but leveraging the incredible power of machine learning and artificial intelligence can really help you elevate the UX performance in such a way that has a direct positive impact on your bottom line. Show what works, deliver a better experience, and reap the rewards.

5. Package design will be just as important as web design

As an ecommerce professional, you know as well as anyone that web design matters. If a potential customer lands on your online store and finds the website frustrating to use, they're not going to buy. If it's too much of a hassle to find the product they want, they'll shop somewhere else. If the page takes too long to load, they'll lose patience and go elsewhere. And having the right design can help nudge the customer from just browsing to clicking "add to cart."

But with this huge shift in devoting so much attention to how your product looks on the web, many companies have lost sight of how important the actual product looks when the customer has it in their hands too. That initial "unboxing" creates a powerful first impression, one that will color how that person experiences the product and whether or not they'll leave a positive review. To that end, package design is becoming much more important. A generic brown box simply won't do.

Just as there are increasingly approachable and intuitive tools for creating a better online experience, the same is true with product packaging too. Lumi offers packaging for modern supply chain teams. It's an all-in-one solution where you can source the items from the factories of your choosing, pay and order online, and track the production and delivery of it all. It scales easily too, so it can grow as your business does.

When it comes to ecommerce design trends, you really need to look at the entire process from end to end. From increasingly personalized ads to platform-specific assets, and yes, even to product packaging, successful sales and marketing in 2020 means seeing both the forest and trees. And being able to adapt as you go too.

In summary…

The concepts of running an internet-based business, people shopping online and ecommerce in general growing as a whole are all things that we can look forward to in 2020 and for many years to come. However, in order to create a business that not only succeeds and can compete with the many different vendors, shopping sites and drop shipping platforms online, you will need to take advantage of the many opportunities, solutions and tools that are available.

The more you understand your audience and make it easy for them to shop through your sites, the more likely you are to find success in the months and years to come. By following industry trends and keeping a close eye on your competitors, this will make the process even easier and more effective.

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