Web Design Basics Design Principles Top Web Design Trends for 2020

Top Web Design Trends for 2020

The graphic design industry has a dynamic landscape, with elements and styles that get discovered or reinvented, making creativity practically limitless. Web design trends for 2020 are a healthy mix of old and new and heavily influenced by technological progression, much like other areas of the industry as well.

Tweaking elements like typography and gradients and quite a lot of minimalism are some of the fads you’ll likely see everywhere in the foreseeable future.

If you’re wondering what the new year brings for web design, here are the trends you can expect to see and dominate the design projects. Who knows, you might find a thing or two that will inspire your next website creation!

Minimalistic whitespace

Crisp and clean style holds a worthy place in web design trends, dominating for many years with no signs of stopping any time soon. Minimalism in websites means less clutter and elements, which stands out in simplicity and draws visitors down through the page content.

Today, minimalistic web design makes use of the white space on the typography and matches it with a white backdrop so that elements like headings and photos pop and capture the viewer’s attention.

The Harvard Art Museums’ website is one perfect example of this trend, boasting a modern and chic page with a great balance of white space and de-cluttered elements. No image crowd together, maintaining a clean aesthetic that reflects what real-life museums typically look like.

Harvard Art Museums

Dark mode

Crossing boundaries from fashion to user interface is the preference for dark colors. Many users now prefer dark mode for apps, which makes it unsurprising that designers are also starting to implement this trend on websites. However, it’s not as new as you think—early computers used monochrome monitors featuring a black background with bold green text.

Today, dark mode is a trend that users want as an option so that they can switch from light to dark conveniently. Low-light interfaces are shown to prevent screen glare that can cause eye strain to users, which typically happens when viewing pages at night. It also adds a sleek and modern aesthetic to any website and helps catch the eye of the user.

Check out this design for Design Disruptors, in which the main page features a video with a dark overlay. It also uses a low-light theme throughout the website.

Design Disruptors

Playing with gradients

Designs will veer more towards gradients rather than flat colors this 2020, giving elements more depth and character. It’s a visual feast that allows users to enjoy an artistic blend of colors, keeping designs more interesting to look at.

Brands love to use a gradient as an identifying element since it’s versatile and can be utilized in several contexts, including the background, accents, and even as a motif for photos and illustrations on the website. Call-to-action buttons can be more clickable when it incorporates gradient in the design.

Take, for example, the Grammarly website that uses gradients on top of it having a minimalist them. The site looks more convenient to navigate and easy on the eyes with the use of green, calming hues throughout the website.


Advanced technology

Automation is a big thing in the tech industry today, and it translates to the webpages that are created in 2020. This year, chatbots and automated assistants with voice UI functions will be a standard feature for web design, fostering an interactive user experience for the audience.

Websites are bound to be more conversational in 2020, especially with the launch of new domain names like .xyz. The chatbot can be accessed by anyone 24/7, acting as a guide and support service. With the recent developments in artificial intelligence, the chatbot is the trend that will keep upgrading as better AI technologies are pushed out to the market.

Similarly, voice assistants will also be taking the spotlight, giving customers a hands-free experience with the website. It’s useful, especially for people with disabilities, giving them a more intuitive option so they can immerse themselves in the process of navigating and experiencing the website.

3D effects

The 3D design allows more realism and depth to images, which is why designers recognize its advantage when applied to web design. This 2020, 3D effects in static, interactive, or animated elements will dominate the trends, persuading users to explore the site more.

3D models, whether static or interactive, are more eye-catching and impressionable when viewed from the screen. Any web design with 3D elements will instantly look more modern and sophisticated, which adds to the attracting power of a brand.

Websites that let you interact with the elements, like the swipe function of MST Agency, piques the user’s curiosity and encourages them to stay longer on the page.

MST Agency

Tapping talent through contests

Web design uses multiple elements like logos and content to keep the branding cohesive and understandable to the audience. Today, designers are reaching out to other designers to pool talent and create websites that pack a punch.

Online contest websites like are a great avenue to meet professional designers around the world who can create high-quality logos and other branding elements that are essential for websites. Clients only need to fill out a brief about the project they have in mind, and then interested designers are allowed to submit their creations. It provides clients with so many options to ensure that they get the design that matches their requirements.

This collaborative effort takes a spot in web design trends, opening a window of opportunity for more unique web designs on a global scale.

Design Contest

Summing up

These web design trends can act as an inspiration for your next web design project so you can stay competitive in the vast world that is the internet. New 2020 styles can give you an edge, giving pages that are proven to be a hit with users.

However, it’s also crucial to inject your brand’s identity on the web design, giving it the aura that is uniquely your own. It’s always a good thing to prioritize a user-friendly experience with a dash of surprise to encourage users to stay on your page and browse through what it has to offer.

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