Trigger Off More Conversions. The Tactics to Adopt in 2016
Are you interested in knowing how you can get more customers who just can't wait to sign up with your website and purchase your services and products? If answered yes, it's a lot easier than what you had been thinking! The best part of triggering off more conversions is that as you work hard to boost the revenue of your site, you will actually be serving your prospective customers in a better way. Neither do you have to manipulate them nor do you require hypnotizing them into buying your products and services. Give them what they desire and you have them as your loyal customers.
While building your site or the landing pages, or while improving or changing the ones that you have already created, you should always opt for an approach which first focuses on conversion. The ultimate goal of your website should be conversion and any step that you take, be it designing or SEO or marketing, should convert your prospective clients into your permanent customers.
To put it rather simply, great web design and optimization builds trust and trust is always the foremost thing which people look for while buying things online. It is only when people like you that they'll listen to you and then think of doing any kind of business with your company. Hence, read on to know some tactics to boost your web conversions.
The Correct Mindset
There are too many foolish agents who have the notion that internet leads are nothing but a time waste. However, this is not so. You can only start off with positive follow-up when you have the right mindset. If you can only exchange the term "leads" with "conversations" and consider the "leads" as human beings or real people, you will get good results. Don't forget that people who are coming to visit your website are either thinking of doing something now or may be sometime in the future. 80% of the people coming to your website might never buy from you or contact you and that's Ok! You need to focus on the remaining 20%. From that, concentrate on the 5-10% who gets back to you within the next month.
Have a Regular Conversation With Your Clients
Once you know about the right kind of mindset, you have to indulge yourself into a conversation and be fast about it. Experts advise you to get back to the person who is inquiring about your company within 5 minutes or even less than that. Conversations may take place either by email or phone or text. There are agents who forget to follow up or remain busy with their work. However, for achieving positive results, you have to communicate with them as they love it when you reach out to them.
Effective Customer Care
There are many agents who tend to sell products while they're talking to them. This is something that causes distrust. Hence, experts advise business owners to treat every call by offering them customer care service. You should bear the ultimate goal of offering a solution or a plan for your customer. Offer them help on the problem that they have been facing. Listen to what they say and sound real and human when you talk to them. Most consumers will appreciate the difference in your behavior.
Have a Social Proof
Enough of saying that you're great! Instead of ranting your greatness, if you could offer your clients with the testimonials of your satisfied customers, that would be a better way of bragging about yourself. You can be a witness to a sudden rise in both the quality and quantity of leads from your website. You may also use reviews from Google, Yelp, and Facebook and also get recommendations from LinkedIn as these are ideal ways of offering testimonials. People usually trust those logos more than yours. 88% of customers say that they trust online reviews as much as they believe in personal recommendations.
Move One Step Further
As mentioned earlier, following up is definitely is on the list. Once you speak to the consumers, try to know about their wants and needs, fine tune their way of searching online and set them up on a follow-up sequence. You can also take a step further if you want better results. You may send a personal note of thanks by offering a card which thanks the person for using your website to search for things. You can also add your phone number and other contact details there.
Therefore, if you're into an online business, you would be aware of the fact that effective follow-up constitutes the lifeblood of your business. Although it can be frustrating and time-taking, it is sheer hard work that you need to do. Follow the above mentioned tips to boost your conversion rate and internet leads.