Now that we live in the digital era, we are navigating our way through a time where digitalisation and technological advancement are more prominent factors than ever. Every aspect of life, every industry, has been impacted by these modern marvels in one way or another (some in multiple ways). In the landscape of businesses, the digital frontier is driven forward by innovations like web design and app implementation. Everyone who knows anything about business knows that the most successful companies are the ones that know their market and understand their consumer.

This is where web design comes into play, and why it is so important. Today, modern consumers spend more time online than they do wandering through physical stores. A website is the digital era equivalent of a storefront window, made easily accessible to all consumers, no matter where in the world they are or what they are doing at the time. So, what are the keys to successful web design? What are the contributing factors that form this cornerstone for modern business’ longevity and success?

Having a clean framework to build on

Anyone who has spent any time on the internet can tell you that if you make your website and web pages too aesthetically chaotic, it will put off the people who visit your website. Generally speaking, people do not like to be bombarded by business when they are simply browsing through the internet. Having a clean framework that you can build atop of means that you are successfully creating an atmosphere online that appeals to the many people. This is your starting point, this is where the magic starts to come alive. Less is more when it comes to ample web design at its depths.

Including graphic design principles

Atop your clean and minimalistic web design framework, include graphic design principles to make the web pages themselves pop and attract the eye for longer than the first few seconds. Again, less is more, so structured placement of graphic design principles is your new best friend. In including graphic design motions, you essentially give yourself the ability to draw the eye with exciting fresh concepts while keeping everything looking clean and well aligned on the website and the web pages. Graphic design can be your best friend when it is utilised well, so make it your job to learn the art of smart graphic design.

Making your website mobile-friendly

This is so important these days. While websites are still as commonly accessed as they ever were – if not more so – the ways that individuals are accessing these websites has changed drastically. Individuals these days are busier than ever, and they are accessing the internet through the devices that are most easily accessible to them, all the time – their mobile phones. If your website is not mobile-friendly, it is frustrating to access, and many (if not all) individuals opt out of trying to access it altogether. So, by improving mobile compatible websites, you are essentially improving your business’ position as a readily accessible place on the internet, from all angles.