What is UI/UX Design and Why are They Important to Many Startups?

UI and UX design are two of the most confusing and controversial terms used in both web and software development. You should understand their key similarities and their important differences because UX UI design for startups is used to create the interface of the future project, graphic structure, visualization with elements, animation, and effective user interaction with the program.

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What is UI Design?

User interface (UI) design refers to the development of an intuitive, logical user interface. The interface is the graphical structure of the program. It consists of buttons the user clicks, text the user reads, images, text input fields, and anything the user interacts with. It also includes screen layouts, transitions, UI animations, and all kinds of micro-interactions. When designing a user interface, you should create clear, logical visualizations, user interactions, and effective animations. The user interface designers at Cieden are responsible for this important task. They allow you to define the visual side of the program. Choose the color and shape of the button, that is, the thickness of the line and the font of the text used. In short, a user interface designer creates a high-quality user interface appearance for the application you are developing. User interface designers are graphic designers. They are aesthetes and must ensure that the application's interface is modern, visually appealing to the user, and consistent with the overall theme, goals, and objectives of the project. For this key reason, every visual element must be aesthetically pleasing and useful.

What is UX design?

UX stands for "user experience". User interaction is defined by how the user interacts with the application. Is the user interface intuitive or confusing? Does navigating the program seem logical or illogical? All these key questions are answered by the UX designer and effectively solves within the framework of the project and the requirements for this project.

UX designers themselves also deal with the user interface of the application. A user interface designer decides how the user interface will look, he is responsible for defining how the user interface works. Design the behavior of the interface as a whole. If it works well, users will have a good experience interacting with this interface. However, users may feel uncomfortable navigating the user interface if the navigation is complex or counterintuitive. The main task UX designers is to avoid the second scenario, and they successfully cope with these tasks.

What is the digital product design process?

The process of developing a digital product involves identifying specific use cases, niches, or problems, followed by painstaking analysis and thorough research into the digital space to create reliable, testable, and scalable solutions. This process is sometimes called design thinking, but it is easier to find effective solutions to user problems. In particular, design thinking allows designers to take a human-centered key approach when creating digital products, focusing on both the high-end result and the successful design process itself. Skilled digital product designers view digital product development as a more closed process in which problems are not identified and solutions are fully responsive to the actual needs of users until the digital product has been tested, reproduced, and improved. In addition, your digital product will not be ready until it has been fully tested, and all its functions, capabilities, and aspects until the moment when all the solutions contained in the digital product fully meet the requirements and expectations of users. Looking at the more modern online world, the process of developing a digital product can be broken down into six stages:

  • Troubleshooting: What is the purpose of my digital product?
  • Goal: What do you want to achieve with your product design?
  • Audience Building: Who is the target audience for your digital product?
  • Idea generation: how to make the design of a digital product as unique and valuable as possible for users?
  • Product iteration: how to improve the design so that the digital product meets the current needs of the market?
  • Does the digital product work as it should solve the original problem and benefit the target market?
  • How to create a digital product design strategy for your brand?

Developing a digital product design strategy should always start with thoughtful questions about the scope of the project. It is important to have an effective strategy for solving existing or potential problems. After all, customers are rarely interested in how your product works or why it works. All that matters is whether the product meets their expectations. When creating a digital product design strategy for a brand, start with three key questions:

  • What problem does the digital product being developed solve?
  • Who has this problem?
  • What do we want?

By answering these questions honestly, you can apply the three key elements of digital product design: direction, form, and function, the scope of the design project, and the benefits it will bring to your customers. Arguably, the design of a digital product is as important as the reason for its creation. Whether you're developing an app or a website, UX design tools will likely be integrated into your product development workflow. You may be an experienced designer working in a large team, or you may not be a designer launching your first product. Either way, your product strategy will likely require affordable design tools to bring your project to life right on the screen in front of you.

Research is the key to success

Research is an important process for UI and UX designers. In any case, it is important to collect as much useful information as possible to help the development process of any project. At the same time, both directions use the same approach. The user interface and its designers naturally understand what users want. So, what do you expect from the app/service you are developing? This step is repeated at regular intervals and includes sessions where real users interact with downloaded versions of some of the app's features to verify that the designers are on the right track. Feedback is built into each iteration. This process includes prototyping, that is, visualization of elements of the interface with the system. This is necessary to more accurately measure user response to the features being tested. It can also include rapid visual prototyping and A/B testing of different versions of the user interface to see which version users prefer. In all the cases discussed here, careful research helps the designer to make the final correct decision. However, the information required by UI and UX designers is very different.

UI and UX: two different fields that work in absolute harmony

These two different fields require different skills but are critical to joint success. Even good design can't save a complex and confusing user interface. A good interface can also be ruined by a bad visual interface that spoils the aesthetics of your app. To create a better user experience, UI and UX design must be implemented flawlessly and fully meet the expectations of existing users. Only when these two areas come together, you will get impressive results, this can be done by entrusting the execution of your project to experienced specialists from a reputable company, who have impeccable experience and skills in the execution of projects of various complexity.

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