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What People Actually Look For in a Business's Website

These days, everyone claims that they offer exactly what their customers are looking for. But why do so many brands get their websites wrong?

Perhaps it’s because not every business knows how to connect with customers through a web presence.

If you feel like your website is clunky, or goes largely untouched, then check out the three principles all consumers want from a business’s website. Start using these three principles of design today and launch the website your business needs!

1- An Experience 

When people visit your website, it’s going to be for one of two reasons:

  • The visitor is a first-time customer that wants to see what your brand is about
  • The visitor is a returning customer that has a specific goal in mind when they visit your site

No matter which category your visitor falls into, they need a clear and comprehensive website to meet all of their needs.

 

If your website is truly an all-in-one experience, then a new customer will be able to understand your brand and services in a few clicks. They’ll walk away not just with facts about your brand, but an experience that they’ll remember.

Plus, when you create a full-service website, a returning visitor will remember how your site works. They won’t have to re-experience your layout – they’ll be ready to purchase faster than the first visit.

Businesses like roundstudio.com have a clear understanding of how clarity, brand identity, and design all must align on a site.

 

2- Obvious Navigation

 

Another feature your website needs is clear navigation. When someone is visiting a business’s website, they want to spend the least time possible navigating to the content they want. Provide your clients with clear search tools and clear organization online.

The two basic ways you can improve navigation on your site have to do with a site overviews, and good indexing on your search function:

  • A site overview typically means a set of options your customers can click through that organizes the different parts of your website into categories like staff, services, FAQ, and so on. One of the most common tools for a site breakdown is a sidebar that visitors can use to navigate the company’s information.
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  • Good indexing and a search function make up the other half of this equation. You want to have a search function on your website that people can use.
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But a search function alone is no good if your articles are not indexed well. To index an article means to make it easy to find with the right keywords.

For example, an article on your site titled “Smart web design” might be tagged with keywords like ‘web design’ ‘design’ ‘web page’ and other related terms. Even if a customer isn’t using the exact phrasing, but they are searching for this topic, they’ll be able to find a relevant article without having to spend 15 minutes searching for it.

 

Clients will remember the ease of use associated with booking a service or finding an answer on your site later on too. That ease of access will make them want to return and recommend your site to others.

3- Clear Ways to Contact

A standalone website will never answer all the questions someone has when visiting. That’s why your customers want obvious phone numbers listed so they can contact you when all their searching fails. It should be easy to reach a representative. The more barriers you remove to order a product, the more likely you will see sales of that product in turn.

 

Your website should make it possible to get a contact number on every page. One effective method many companies use is having a small footer at the bottom of every page that displays its address, contact email, and daytime phone number.

 

In The End

Connecting with your customers through dynamic full-service platforms is key. Listen to the concerns of your customers, try new layouts, and experiment under the guidance of designers and see what web pages work for you. When you nail it, you’ll know it, and so will your customers.

 

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