When it comes to web design, the only constant is change. Much like fashion, website design is also governed by trends that often have nothing to do with the content and the functioning of websites. One of the more recent trends that seems to gain a lot of traction lately is one-page - or pageless - design. You can see it in action mostly on corporate websites but many others, from personal blogs and commercial properties like CasinoOnline.co.nz. And there are more than one reasons why you might want to consider switching to a design of this type.

It's simple, intuitive, and easy to consume

The traditional web page design with sidebars, large headers, buttons, and forms was based on print - and it has become outdated. Not to mention the fact that today, it is considered by most a stuffed, blunt experience to navigate such a website. The pageless design is different - it's a fluid experience that takes visitors seamlessly from one section to another, almost like telling a story - and this makes it easier to use and to consume.

Not to mention the fact that it is much more emotionally satisfying to navigate.

It converts better

We mentioned above that single-page - or pageless - websites are almost like telling a story - and that's, really, what they do. And their story-like nature is perfect for taking the visitors from the first interaction they have with your brand or product to a sale, the ultimate goal for many websites out there. In short, pageless websites convert better.

Due to their simplicity, one-page websites have a tendency to decrease bounce rate, too, and it also makes them easier to share on social media.

It is easier to update

This is an important factor for website builders and designers out there: one-page websites are easier and faster to upgrade. You don't have to work on bringing the same experience to multiple pages, one at a time - you only deal with one page that can be updated based on metrics or user feedback much faster and much more efficiently.

It looks the same on all devices

Last but not least, another important reason why switching to a one-page design is a good idea: it looks native on all devices. It offers your website a level of uniformity across devices that your visitors will surely appreciate. Actually, using a one-page design makes your desktop website look and feel similar to a mobile-first experience - and given that an ever-increasing number of people are using their smartphones as their primary devices to browse the web, this consistency can make their experience more consistent and familiar.