WordPress SEO Checklist for Newly Launched Websites - 2020

Out of the box, WordPress is an SEO-friendly CMS. People who are just starting their business can make the most of WordPress. With WordPress, new users get powerful features like high security, top-notch performance, and more.

Although WordPress is great for launching a website, one can’t merely rank at the top with stock features. It takes more than just deploying and sorting out the basics of SEO to compete with other SEO giants.

In today’s piece, we’ll be covering the top SEO best practices. This list is like a shop; you can pick the required tools according to your business nature and get going. From unique approaches to some essential tools, this SEO checklist will surely transform your newly launched website!

Picking An Authentic Hosting Partner

Before applying any fancy tips & tricks to boost your SEO, you first need to look for a reliable host. Security, uptime, and site speed depends on your hosting provider, so you must pick a renowned stream.

Cheap options are attractive, but they come with a lot of compromises. Poor uptime and security loopholes can lead to below par site performance. WordPress recommends three hosting providers, Bluehost, Dreamhost & SiteGround.

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Install Yoast SEO Plugin

WordPress comes with robust SEO tools, but some additional tools will help you to take full control. Yoast SEO is a free plugin that enables you to write better content, add social & schema markup, edit meta descriptions, and more.

With over 5-million installs & five-star rating, Yoast SEO takes your content to a whole new level.

Enable Friendly Permalinks

By default, WordPress structures the links in a messy way. Complex permanent links can significantly affect SEO. Google and other search engines prefer URLs that are short & contain content’s title and keywords.

You can set up SEO-friendly links by changing the settings. First, head over towards “Settings” and then explore the “Permalinks” tab. Then, select “Post name” and click on “Save Changes.”

Choose an SEO-Friendly Theme

WordPress comes loaded with the default “Twenty Twenty” theme. As you won’t be using it, there are thousands of free and premium WordPress themes available in the WP store. You can choose an SEO-friendly theme from the WP store.

Many themes advertise SEO-friendliness, but the truth is somewhat different. You carefully need to choose a theme by going through its bundles & scripts. You can check the performance of WP themes by running a demo at Google web.dev.

Incorporate Breadcrumb Links

Breadcrumb links are found at the top of your product web page. Breadcrumbs are a secondary navigation aid that assists users by showing their location and how they got there. Breadcrumb links make it easier for users to navigate back to previous pages.

Search engines use breadcrumb links to analyze the structure of websites. Use breadcrumbs to get into the limelight of Google and other search engines.

Avoid Similar Content

Google quickly catches duplicate content & believe us; it’s not right. People who are launching new websites must upload unique content to compete with rivals. Yoast SEO will help you to analyze the content quickly and check for duplicate content.

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Don’t Forget to Add Alternative Description for Images

If you are using images in your content, don’t forget to fill in the alt text. Alternative text gives context and description to images, which are vital for SEO.

We recommend our readers to add a clear & to the point description in the alt tag. Moreover, you can also add primary & secondary keywords as long as they fit in the description. Lastly, the alt tag makes it easy for visually impaired people to catch up with the action.

Update Content & Add Last Modified/Updated Info

Google is a sucker of relevant and fresh content. Regularly updating your content gives Google a great impression about your website. Always try to keep your blog posts filled with the latest information.

Next up, install a plugin called WP Last Modified Info to add information about when your blog was last updated. This tweak gives search engines confidence that your content is fresh & up-to-date.

Use Keywords in Title & Headings

Make your title appealing & use your primary keyword in it. Moreover, tailor your title in a way that clearly describes your post. Furthermore, we recommend you to incorporate keywords in the headings.

Write Short Sentences & Paragraphs

The key to scoring a good SEO score is not just writing high-quality content but making it readable. Your content must be enjoyable for an eighth-grader. It can be checked on the Yoast SEO’s Flesch Reading Scale.

To attain a good Flesch Reading score, you must sketch short sentences & paragraphs. Moreover, use simple terminology to explain your point. Your Flesch Reading score must be over 70%.

Add High-Quality Backlinks

Linking high-quality websites can help web crawlers understand your content better. When possible, add relevant and valuable backlinks to high-quality websites. You can incorporate links when mentioning a resource, citing quotes, etc.

Follow this checklist and you are all set to dominate the market! If you are looking forward to deligating the SEO task to any agency, don’t forget to check out Social SEO as they provide the best SEO services.

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