Let’s face it; these days, almost every kind of professional or company could benefit from having their own website. This is why web designers are such a successful profession lately; the demand for their services has literally skyrocketed in the past couple of years. However, Wordpress website design isn’t the easiest thing in the world. Sure, learning the basics isn’t that difficult; but creating an original, engaging website is definitely not easy. Especially with such a high number of people doing it these days. With that in mind - let’s take a look at some basic tips for web design!
Where to start?
Naturally, when it comes to Wordpress website design, company website design professionals can help you achieve recognition in the online world. However, if you want to learn how to create an original Wordpress design on your own; we’re here to give you a couple of useful tips. So, where do you begin? When you’re starting any sort of large undertaking (and make no mistake, website design is definitely on that list), it’s worth asking yourself - what is your actual goal here? Sure, you want to have a website online; but why? What are you hoping to achieve?
Let’s picture a customer who’s looking for a service online; as it just happens, a service within your professional niche. Just think about how that process would look if you were the customer in question. That’s right, you’ve got a dozen tabs open in your browser, and you’re skimming all of them, trying to find something useful you can latch onto. So, if that customer takes a look at your website among this bunch; you want them to stay there, and not close the tab immediately. Obviously, you need to captivate them somehow. Because the truth is, people actually make up their minds about the content that you’re presenting them with before they’ve read a single sentence of it. In truth, the design of the website gives us our first prejudices on the quality of provided content or services.
And if that design isn’t good enough - you’ll never even reach the customer with your copy. They won’t even bother reading the words, if they don’t like the package. Quite simply, they’ll hover over the ‘Close Tab’ X button for a few moments, click it - and move on. So, the real question is - what can you do to keep the customer there?
The Color Palette
First and foremost, you need to ask yourself - is the colour palette of your website memorable enough? As funny as it may seem, this is a crucial piece of the puzzle that is Wordpress website design. At the end of the day, no matter how fast-loading your other elements are, and regardless of what kind of stellar content you’re presenting; if you don’t have a colour palette that’s pleasant to the eye and memorable enough; you won’t have much luck with your website.
When users first arrive at your home page, it’s like they’re arriving at the front door of a home you’re trying to sell. And no matter how good the interior is; the potential buyers will make up their minds to a certain degree just from seeing the exterior. That’s precisely how you need to treat your website as well. When someone accesses your home page, you want to let them enter a world of colors. You want to use the colors to set the specific tone of your website, which will somewhat dictate the rest of the design as well.
In order to do this, you want to observe the following two rules. First of all, you need your color palette to be limited. While colors are important, they mustn’t be random and all over the place. So, pick two main colors that you’ll use, with dark grey or black text. And once you make your choice, make sure these colors permeate every single page on your website.
Secondly, you want to pick a third color, otherwise known as the ‘accent color’. When you’ve established the consistent use of the two main colors, you can use this third accent color from time to time, to draw the user’s attention to a particular website element. This color should be different from your main palette, and definitely stand out. You’ll be using this when you’ve got a special offer you want to showcase or a specific button or announcement that you want the users to click on.
Using custom fonts
As we’ve mentioned above, your main goal here is to make your website stand out. You want to be as different as you can from the competition, in every single way; including the Wordpress website design. But how can you achieve that, apart from using a particular selection of colors? Well, for example - you can utilize some custom fonts on your website for extra recognizability. Sure, this may mean giving it a little extra effort, but it’ll be worth it in the end.
But how do you pick the best possible font? Try to get in touch with the personality and soul of your brand. If you think about it, you’ll realize that you know what we mean; there is a font out there that’s somehow appropriate for any type of service and product. And you don’t want to use the wrong ones either; it doesn’t take a genius to figure out that Comic Sans is an ill fit for a website promoting a brand of whiskey.
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