Step 1: Creating the basic text
Open up Cinema 4D and make a text object

Write "Media Militia" in the text object

Now rotate your text object: 90* on the X axis and -90* on the Y axis

Create an Extrude NURBS object

And drop your text in it

Change the object properties of the Extrude NURBS to 0 / 0 / 35

Now take your ExtrudeNURBS object and hit "C" (this makes your object
editable)

Open this object and select everything (Ctrl+A) then right click your
object and press "Connect"
You can now delete your old object that you just "Connected"

Rename your object "Media Militia"
Take the polygon tool and the Rectangle Selection tool, make sure to
un check the "only select visible elements" box



Now with the scroll button of your mouse click on your "canvas" and
you will see that four different views just opened up, we will be using
the top view

So middle click on the top view to make that view bigger, and select
the first "M" letter of Media Militia right click on it and press
"Split"

This creates a new object with just the "M" now delete the selection
you have selected, this will delete the "M" from Media which leaves you
with an "M" object and a "edia Milita" object. Rename the object you
just split to "M"

Now go back to your "Media Militia" object and select and split the
"t", just as we did with the "M". Delete the "t" from your Media Militia
object and rename the "t" you just split to "t"

Middle click on your screen and go back to perspective view. Take the
Live Selection tool and on your "M" object select the shown polygon:


Right click on your screen and select "Extrude"

Add 350 to the offset

Go into Top View and select your "t" object, press Ctrl+A (to select
all the polygons) then take your Scale Tool and scale up the X axis (or
the red axis) to 220


Go back to Perspective View and select the shown polygon with the
Live Selection tool

Right click on your screen and select Extrude and add 1000 m in the
Offset

Take your Use Model tool and the Live Selection tool

Make a floor

Go into Right View, select your three text objects and move them
right on top of your floor

Now make two copies of each text object, and place each copy
underneath it's original, name each object as shown below

Create a Shatter Object and copy it, name one shatter object "Shatter
1" and the other one "Shatter 2"

Change the strength of the "Shatter 1" object to 20 %, and the
strength of the "Shatter 2" object to 10%


Select both Shatter objects and copy them twice, now place a Shatter
object in each copied text object (match them up according to their
number as shown)

Now select all of your text objects ending with either a 1 or a 2 and
take the Live Selection tool


And move the "green axis" up 14.3 points, so that it is on top of the
original text object

Go into top view, take your Polygon tool and select all your text
objects ending with "1"


Make sure you have no polygons selected (left click anywhere on your
canvas to de-select any polygons you might have selected)
Right click on your canvas and select "Knife" (make sure the visible
only is checked)


Now start randomly cutting from one side of your text to another, do
this around 30-60 times (this will make the shattered pieces smaller)
Make sure you don't leave any long polygons like the extruded M and T
uncut

Keep cutting until you have something like this

Now do the same for the text objects ending with "2"
After that go into side view and start cutting up the text objects
ending with 1 and 2 just as we did earlier (make sure to un check the
"Visible Only" box)

Now select all your "2" text objects and scale up the green axis
using the scale tool

Then move it down, so that the top of the letters are slightly on top
of your original text

Now take all the "1" text objects and scale them up as well

Then as we did before move them down, so that the top is a little
higher then the original text

Step 2: Adding Light and textures to our image

Make a basic light
Make three copies of it, and name them 1, 2, 3, 4 accordingly

Change the Intensity of the first three light objects to 45% and
change the intensity of the 4th light to 70%

Now select the 2nd 3rd and 4th light
objects and change the shadow to "Shadow Maps (Soft)"

Now go into top view and move each light as shown below

Go into side view, select all your lights and move them up a bit as
shown

Now we are going to make the materials for our floor and for
our text
Start by making a new material

Double click on the material (to open the material editor) and change
the color to the following

Now check the boxes for Luminance, Bump, Specular, and Displacement
Change the settings to the settings shown in the screen shots below
(In the bump and displacement options you will have to load in the metal
texture image)




Now close the material editor, and drop the material onto the floor

This next part isn't necessary but it gives your text a nice
touch, it does take longer to render though.
We are going to load our downloaded material and place it on all of
our text objects


Go into the render settings, and change the Output to the following


Then we are going to put on Global Illumination and Ambient Occlusion
(just click the check box on the top, leave all the other settings on
default)


Before we render our scene we are going to set our perspective view
on a nice angle, I put my picture on this angle

Now hit the render button

This can take quite a while, depending on how strong your computer
is, but after that we are done with Cinema 4d and we will go play in
photoshop
Once it is finished rendering save it as a jpg format, and 300 dpi
(dots per inch)
Step 3: Editing the picture in photoshop
Open your image in photoshop
Double click your layer and name it "Base"
Make a new layer under your base layer and fill it with white
Now add a white mask to your "Base" and with a large soft black brush
(bring the opacity of your brush down to 50%) start masking out the
colored edges

Now import your metal texture and resize it so that I covers the
entire media militia text, desaturate the texture and change the
blending mode to overlay.
Take your eraser tool and delete any harsh exteriors
Take your base layer and go to Image>Adjustment>Curves and
change the settings to something like the following

Now import your ink texture, rasterize it, and name it Ink. Make sure
you place it underneath the metal texture
Change the blending mode to multiply
Add a mask to the layer and get rid of all the dark areas surrounding
the actual ink

Now duplicate this layer and hide the original, rotate and move your
copy so that it is on top of the text, then with a very soft brush mask
out the parts that stick out from the text.
Then after that change the transparency to 5%-50% (change it around
so that you get a random look) and with a small brush start brushing the
edges of the ink that is on top of your text

Duplicate your original ink texture and cover another part of the
text and repeat the same process as with the other ink texture. Do this
until all your text is covered with ink textures.

Now select all your ink layers and add them to a group, name the
group Ink.
Change the opacity of your ink group to 40%
Now make a new layer, name it Shadow, and with a black color and a
soft, big brush add a line around the text as shown:

Add a Gaussian Blur, 17 px, and bring down the opacity to 30 percent.
Now delete any parts of the shadow that you don't like with a big soft
brush

And we are pretty much finished