Wood Carving Effect
Open the wood texture.
Place the logo on the texture.
Then select the the logo with magic wand (all the parts). Select-Inverse. Select the layer with the texture, right click on selection and then Layer-Via Copy. Blending mode - Multiply. Make sure that this layer is placed above your logo or a text.
Now apply the following layer settings to the logotext.
You can download .psd and textures here.
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ABOUT THE AUTHOR
Let me introduce myself. My name is Andrey Igorevich Chernov, or just Andrey. I was born on March 25 1990 In Vladivostok, Primorsky Krai, Russia (near China and North Korea). Started to experimenting with Adobe Photoshop and Corel Draw since 1998. Yes, it was very amusing. Now I work as a web designer and run my Photoshop tutorials blog at verbaska.com.
These tutorials also appear on webdesign.org. Many thanks to the site's team who published them!