Create a new document 800x600 pixels (or what ever size site your doing). Fill your background layer with a gradient.
Select the "elliptical marquee tool" and draw out a capsule like shape, fill it with the color white.
Apply the following layer styles to your capsule.
You should have something like this.
Create another capsule over the top of the capsule you just made but make it smaller, this will be a little light reflection. Color your capsule white.
Set the opacity to about 20% - 30%.
Then add a layer mask and make it blend in more.
Now lets add some text, type your text then drag your text layer under your light reflection layer (the smaller capsule).
Apply the following layer styles to your text.
You should have something like this.
Duplicate your text layer, flip it vertically and use it as a reflection, if you don't no how to do this, read through my "reflections tutorial". The end result is below.
Now duplicate your bigger capsule 4 times, Press "ctrl + t" to free transform them, resize them all making one big one going down in size to a small one. (see image below).
Do the same again but this time place them at the bottom of the capsule.
That's it all done, now use your imagination and expand the idea into something of your own. Like this.
More Tutorials: 
