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Editor's Pick in Web Promotion, January 2006
Search is an almost indispensable feature for most sites. This article gives general but very valuable advice on how to make it work best for your site.
You may not bother with html validation or writing simple and clean code when designing your web site. Later you may find your site is slow loading, appears incorrectly in the main browsers and does not rank well for the major search engines...
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Editor's Pick in Design Principles, June 2005
Credibility lies at the heart of a fiscally healthy online business. Find out how to get it, and how to keep it, without making face to face contact with customers.
Cascading Style Sheets (CSS) allows you to create fast loading pages, increase your search engine rankings, and modify your whole site with one style sheet. So why don’t more people use them? This is because they got so used to html design and are afraid or too lazy to upgrade their skills...
read moreWhen I surf the Net, I often see web sites filled with beautiful graphics that strive to capture my attention. Well, they do so for an instant, however I click away when I don't immediately find relevant content. The content you add to your web site needs to attract both visitors and search engines...
read moreWriting effective web copy begins with an understanding of what the goals of your web site are. Are you trying to get your visitors to purchase something or have them sign up for your newsletter?...
read moreHave you ever tried to design your web site with a beautifully selected font, only to realize that most folks don't have it installed on their computer? This means your web page won't look great to the majority of your viewers. They will only see the font they have on their own computers. T...
read moreWeb Site promotion should be the major part of your web site marketing plan. It's not enough just to design a beautiful web site and put in on the Net. Promoting your web site has to be done constantly if you want to get a continuous stream of traffic to it. If you don't drive traffic to your web ...
read moreSearch engines are still one of the most effective ways to drive traffic to your web site. This is because it is highly targeted traffic. A person searching for a particular phrase on a search engine, gets taken to your web site. It makes sense then, to make your site as attractive as possible t...
read moreYou just received a higher than normal monthly bill on your credit card for web hosting. Your hosting company explains that you exceeded your monthly minimum for "bandwidth usage" and suggests reducing the size ...
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