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More materials by author Jill Whalen - Page 1

in Web Promotion
All About Title Tags

What Is a Title Tag? The title tag is one of the most important factors in achieving high search engine rankings. A title tag is essentially an HTML code snippet that creates the words that appear in the top bar of your Web browser. The HTML code for a title tag looks...

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in Web Promotion
Common Sense Search Engine Optimization

When you think of search engine optimization, in all likelihood, gateway pages, doorway pages or informational pages probably come to mind. For years, these have been the method of choice for many Web marketers. If you're a search engine optimization specialis...

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in Search Engine Optimization
Link Popularity

These days, "link popularity" is the talk of the town in the search engine optimization community. However, the definition of link popularity, and how much effect it actually has on search engine rankings, is often misunderstood. What is Link Popularity? The theory goes something lik...

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in Web Promotion
Creating a Meta Description Tag

The words placed within the Meta Description Tag can help a page to rank high in the search results. The meta description tag is a snippet of HTML code that belongs inside the section of a Web page. It usually is placed after the title ta...

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