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What is it about the phrase "search engine optimization" that makes people go crazy? Is it because the phrase itself doesn't really make sense? As Bob Massa from SearchKing is fond of saying, we don't optimize search engines, we optimize Web pages...
read moreWhat Is a Title Tag? The title tag is one of the most important factors in achieving high search engine rankings. A title tag is essentially an HTML code snippet that creates the words that appear in the top bar of your Web browser. The HTML code for a title tag looks...
read moreWhen you think of search engine optimization, in all likelihood, gateway pages, doorway pages or informational pages probably come to mind. For years, these have been the method of choice for many Web marketers. If you're a search engine optimization specialis...
read moreI just don't get it. Why do some companies pay lots of money to have an expert do a job for them and then not let them do it? Before I sign on the dotted line with any new search engine optimization client, I always make sure they unders...
read moreThe question of whether or not to use frames when designing a Web site seems to be as old as time, or at least as old as frames themselves! A framed site very often makes for an easily updated Web site, and many designers opt to use frames for this ...
read moreHow many of you think the best and/or only way to get top placements on the search engines is to create gateway pages (aka doorway pages or bridge pages)? If you raised your hand, you are certainly not alone, but you are also mistaken! If you check ou...
read moreThese days, "link popularity" is the talk of the town in the search engine optimization community. However, the definition of link popularity, and how much effect it actually has on search engine rankings, is often misunderstood. What is Link Popularity? The theory goes something lik...
read moreDoes your site rank highly for keyphrases that no one searches on? If no one is searching on your keyphrases, it won't matter how highly your site is ranked on the search engines. Here's a technique for securing just the right keywords. W...
read moreThe words placed within the Meta Description Tag can help a page to rank high in the search results. The meta description tag is a snippet of HTML code that belongs inside the
section of a Web page. It usually is placed after the title ta... read moreIf you had to give up one meta tag, the meta keyword tag would be the one to give up. Now that we've covered the all-important title tag and meta description tag, it's time to move on to the very misunderstood and abused meta ...
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