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Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008. The three fundamental core elements that form the basis of a successful pay per click advertising program are constant monitoring, analysis, and refinement.
read moreThis old saying which addresses the variability of the weather in Montana is also applicable to the volatile market dynamics for an online business. If there is one thing that is certain about the future of online marketing, it is that it will continue to constantly change...
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Editor's Pick in Web Promotion
Read what Kirk Bannerman has to say about Click Fraud, the unfortunate yet predictable byproduct of the almost always risky pay-per-click advertising business.
Editor's Pick in Web Promotion
Sticking to the old ways and focusing entirely on Google, you can miss out on a lot of search traffic. After all, there are two other very popular search engines.
As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up...
read moreAs a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that...
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