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As the Internet grows ever larger, a few things keep your customers returning to you day after day. One, of course, is the excellent product or service you provide. But with many products, you're only one of perhaps dozens of vendors online offering identical items at identical prices...
read moreSo you were browsing the Internet and stumbled across this amazing thing - a huge database filled with articles, many of them about your very specialty, and all of them free to use! And now you want to know why on earth you should ever pay for anyone to write articles for you...
read moreIt seems like free ebooks are everywhere on the web today, so much so that it will soon be a waste of time to go to the bookstore or even to the library. If you know where to look, you'll find ebooks on every conceivable subject: search engine optimization, herbal medicine, pet food, collectibles, ...
read moreYou've probably heard of viral marketing. It's a form of marketing that spreads in a manner similar to real viruses or email viruses - the idea is that just as it's easy to catch a cold, it's easy to catch an idea.
read moreEngines run almost everything today, and the Internet is no exception. Search engines are the beating heart of online commerce. If you aren't listed well on the search engines, you probably will not do well online in general.
read moreIf you've paid attention to marketing trends, you know that being able to email information to your customers works much better overall than counting on them to return to your website of their own volition. There are far too many distractions online, for one thing. And people forget.
read moreWebsites generate sales. That's the whole reason they exist for many people. And mailing lists also generate sales. Targeted mailing lists, especially, are valuable; the audience they are directed at have been identified as interested in a niche item, and are likely to have a higher per-piece sale ...
read moreForums, if you haven't been to one yet, are more or less what used to be called bulletin boards. They are online discussion areas where you can post a comment and read everyone else's comment.
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Editor's Pick in Design Principles, March 2006
Is your affiliate store trying to sell everything at once? Or do you know your customers? Here you can get advice on ways to increase your affiliate sales by targeting your content.
Editor's Pick in Web Promotion, March 2006
There are many ways to drive traffic to your site, but submitting articles to directories is one of the surest methods. Learn the rules of article submission from this tutorial.
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