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What makes the perfect domain name?
Well, it has to be:
Relatively short
Simple to remember
Easy to spell
I was speaking to a customer recently who had a business called 'Otway Valley Trading Company'.
Editor's Pick in Design Principles, April 2006
We've all heard the line 'Don't judge a book by its cover'...but let's get real for a moment. In the real world everyone judges you (and your business) by the image you project. The same goes for your website.
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