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in Web Design Principles
Art Comes Much Later

One does not hire an architect to design a building until the function of the structure is clearly defined. First one needs to know what will go into it and what is to be accomplished within it. A restaurant business does not have the same needs as those of a machine shop. Why then, do so many ne...

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in Web Promotion
The First Fold Makes Your Site (Or Breaks It)

Visitors to your site are not looking to make a new friend. They don't want to chat. And they don't give a darn what you think about anything, least of all your product. They only want to know: What's in it for me? Why should I believe you? Why should I buy from you? They will answer t...

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in Web Design Principles
The Other Side Of Headlines

Since as many as 80% of visitors will never finish even the headline on a page, it's clear we need to put our best effort into creating them. And the headline on our home page is the one that matters most. Here's why. We can never be sure of the page upon which a visitor may land. This may not ...

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