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THE PURCHASE DECISION Whenever we make a purchase, there is a three stage mental process: want, need, and rationale. A website is unique because it can direct and focus a shopper on each of these stages. The website can be as effective as, and more efficient than, a full color brochure. And, the w...
read moreSite design: Layout Now that you know the four the elements of good site design, it's time to put the knowledge to work. The objective of the website will dictate the content which in turn imposes conditions on navigation. Navigation, in turn, imposes conditions on the pages themselves. This is c...
read moreSite design: defining a good site In our previous article we pointed out that web sites don't lend themselves to the clear distinctions of text, visual, or verbal medium like print, radio, television, and movies do. Sites tend to be a mix of all medium. That not withstanding, there are four univ...
read moreSite design: mechanics Books are a text medium and, in spite of its visual content, television is regarded as a verbal medium. Movies, on the other hand, are a visual medium. To test this, close your eyes while watching a television program and do the same while watching a movie at a theater. Com...
read moreOnline success begins and ends with the commitment that's made by the merchant. It's that simple. While the Internet is still in its infancy, the baby has stopped crawling and has begun to walk. Let's not go to the theoretical of how a web site can benefit you. That horse had left the barn in ...
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