I have spent a great deal of time surfing the internet
with a critical eye bent on the psychological impact of websites to the
I have attempted to "feel" the verbiage and color choices of
certain websites in how they make the visitor feel emotionally. Some
websites go over the top with overt marketing copy, flashy photos and
extremes in color. While many site designers choose the "minimalist"
approach with overly subdued hues, small fonts, fewer images &
less, but more descriptive words.
In my personal research, I have discovered that the most
important first-impression, psychological factor impacting website
viewers is COLOR. The internet is truly a very visual and extremely
psychological medium. However, before reading a single word of your
marketing copy, your website visitors are confronted with the
background color of your website, the color of your header, the color
of your text and headlines, etc. Remember, colors, like words, can be
used as a language of expression as well, sometimes to a greater degree
of emotional impact on the viewers senses.
Here is a simple guide list containing the common colors and
the types of first-impression, psychological emotion they may invoke
upon the website viewer: RED
invokes feelings of love, passion, danger, warning, excitement, food, impulse, action, adventure.
can invoke feelings of trustworthiness, success, seriousness, calmness, power, professionalism.
can invoke feelings of money, nature, animals, health, healing, life, harmony.
can invoke feelings of comfort, creativity, celebration, fun, youth, affordability.
can invoke feelings of royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
can invoke feelings of innocence, purity, cleanliness, simplicity.
can invoke feelings of curiosity, playfulness, cheerfulness, amusement.
can invoke feelings of softness, sweetness, innocence, youthfulness, tenderness.
can invoke feelings of earth, nature, tribal, primitive, simplicity.
can invoke feelings of neutralality, indifference, reserved.
can invoke feelings of seriousness, darkness, mystery, secrecy.
Here is a link for a comprehensive "color chart" that will
assist you as to which web colors compliment each other, and which ones
Colors help sell your website products or ideas. Colors can
distract, even turn off the website viewer. Therefore, choose your
colors wisely. Do not simply choose the colors you like or unusual
colors just because they are different. Keep in mind that you are
trying to appeal to the widest possible demopgraphic of website
viewers. Be sure your website colors appeal to most, not just some.
Your thoughts and opinions are welcome.
About the Author:
Clyde Price Wharton III is an
e-commerce entrepeneur involved in e-marketing since 1996. He is also
devoted in many philanthropies for the arts: Whartoncenter.com