Generally you get only one chance to grab your visitors¹ attention. Use these four easy steps to compel prospective buyers to
explore your web site.
Step 1. Headline
Start your home page with a compelling, benefit-oriented headline, followed by a subheadline.
Example:
Enhance Your Competitive Edge With a Professionally-Designed
Web Site! Five Star Web Design uses design techniques that persuade
people to click on your links, spend more time on your site, and order
your products and services.
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Step 2. Description of your Web site
Describe your Web site's content in one to three sentences.
Target your audience. Tell what you can do for your visitors, what
problem you can solve for them, what solutions you provide, and what
your qualifications are.
Example:
Five Star specializes in designing custom Web sites for small-
to medium-sized companies at competitive rates. A graphic designer and
business owner for twenty years, Leva Duell specializes in designing
professional, easy-to-read and navigate, fast-loading Web sites that
build trust and generate sales.
Step 3. Provide Links
- Provide links that give visitors an overview of your site's content.
- Turn your links into headlines. Include action words and benefits to invite and motivate people to go deeper into your site.
- Write several headlines with different hot buttons to motivate a larger number of visitors.
- Link to a testimonial page. Providing testimonials from
customers or authorities in your field is a powerful way to convey the
benefits you offer.
- Provide a link to your sales letter, catalog and order form.
Step 4. Capture your visitors' email
- Getting your visitors' email address and building email lists
of your prospects should be one of the main goals of your Web site.
- Few people will buy from your Web site on first contact.
Generate leads with your Web site, stay in touch by email, and turn
your visitors into customers. Send regular email to establish trust,
provide additional information and value, offer additional products and
services, get visitors to return to your site, and increase sales.
- Offer something valuable to get your visitors' email
address such as a free special report, newsletter, evaluation,
consultation, discount, or special offer.
- Keep the sign-up form brief. Ask for their email address
and name. Ask for their address and telephone number if you're planning
to follow up by mail or phone.
Examples:
- Yes! Send me your FREE Web marketing ebook!
- Click here to receive a FREE "online marketing" seminar by email.
- Enter your email address here and we'll keep you posted about new Web design and marketing resources.
- More tips to make your home page effective and keep visitors at your site
- Keep your home page short. Visitors should be able to see the important information on your home page without scrolling down.
- Make your home page fast loading. If people have to wait to
view your home page, they will leave and go to another Web site. Avoid
large graphics, flashing animation, audio, and other technical features
on that slow your page down.
- Make it easy and logical for visitors to get to the information they want.
- Make it easy to contact you. Provide your phone number, email address and Web address.
Let's recap how to motivate your prospects to explore your web
site: Target your ideal prospects, grab their attention with
benefit-oriented headline and links, and tell them what you can do for
them. Don't forget to capture their email address and stay in touch by
email to turn your visitors into customers!
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