Have you ever looked at a web site that wasn't quite
right? Perhaps the content didn't fit properly in a frame or the text
was all skewed across the page? Or even worse, you get error messages
for parts of a site that just won't load in your browser, yet your
colleagues can see it perfectly?
Welcome to the world of browser incompatibility. This happens
when a site is designed for a particular type of browser, (ie
Microsoft's Internet Explorer or Netscape's Navigator) or even a
specific version of that browser, without any consideration for persons
viewing the site using different browsers or older versions. You see, a
very flashy corporate site that might look fantastic in version 4.0 or
5.0 of Internet Explorer can end up looking like a child's finger
painting in Navigator 3.0 and vice versa.
Which is why backwards-compatibility testing by web
development firms is so important prior to site launch. Unfortunately,
the tedious nature of testing and work involved in making the site
compatible with all browsers often means web designers take short cuts
- either avoiding testing completely or satisfying themselves with
making the site compatible with only the latest browsers. The company
commissioning the site is usually left unaware that their site is not
backwards-compatible and that some of their site visitors are forming a
negative opinion of their site and consequently, their company. When
the competition is only one click away, image is EVERYTHING.
Another short cut development firms sometimes take is with
search engine compatibility. The creation of site META tags in the HTML
code and the inclusion of key search terms relating to site content in
the body text can make a world of difference to how a web site ranks in
search engines. Known as site optimization, this value-added service
takes a little more time within the site build, but can ensure the
client site receives the maximum exposure in search engines and
consequently, much more site traffic. Some web development firms don't
even bother to register the site with major search engines, let alone
know how to optimize the site for better search engine performance.
There are companies I've heard of that have had a web site
for a number of years but have no idea how it is performing, why
persons are complaining about errors or why it isn't receiving traffic.
They've been ripped off by sub-standard web developers who either don't
know, or don't care enough about web compatibility to do an adequate
job.
Fortunately, this lack of compatibility can be reversed. Even
sites that have been launched some time ago can be analysed, tested and
re-designed for browser compatibility as well as optimized for search
engines. What's more, site performance can now be measured by
sophisticated site traffic measurement and search engine ranking
software. Comprehensive site logs (or visitor statistics) can give you
a good indication of how your site is performing over a long period.
These statistics are an extremely useful management/analysis
tool because it enables site stakeholders to interpret visitor trends
and identify areas needing improvement. It is particularly useful for
justifying/curbing Internet expenditure and planning for future site
expansion.
There will always be sub-standard web development firms that
try to cut corners with web site production. But that doesn't mean you
have to settle for second best. Armed with the knowledge of what
compatibility standards your site should meet, you can insist your site
is tested and up to scratch well before launch.
