Home page Web design: errors affecting the conversion.
The web design of the main page of a site has a significant effect on the conversion of site visitors to buyers of goods or services offered by the site.
The visitor of a site, who in a short time hasn't understood what the website is offering and what to do next, will go to another resource.
The home page web design of a site frequently contains the errors negatively influencing conversion and sales of a web site, and their elimination optimizes page and does it considerably effective:
Plenty of text located on the main page without a clear structure and layout.
The visitor won't read some paragraphs of the monotonous text to understand what offers a site, therefore the main page has some seconds to answer two basic questions: what is selling a web site and how to use the offer.
For this purpose the web design should have the right balance between graphic elements and text, clearly highlighting the key elements and not trying to cram all the information in one page.
Not a friendly informative title.
Informative title is a kind of anchor, attracting visitors' attention. Titles containing common phrases (like "Welcome", "We are glad to welcome you") do not carry any meaning and aren't remembered. The heading should be short, remembered and informative, and the main thing - accurately to inform what offers a web site.
No motivation to action on the page.
A call to action - a button or link that prompts user to perform the desired action: order the product (service), go to the quotes, download, register, etc. Here web design of sites frequently has two extremes: either a call to action is not at all, or several such calls and they are confusing. Place one call to the action on the main page of a site (most priority) and imperceptibly push the user to target page.
No information about the benefit and the advantages of the proposed product (who precisely uses the product of site and why).
The Web- design of main page, which contains a block that shows the benefit of the product with photos or logos of companies, customers who have purchased a product, their recommendations or reviews, facts and statistical calculations about the product, promotes good conversion and growth of sales of a web site.
