Images are an integral part of the "web experience". Without them a web page looks really dull; however, I have frequently come across web sites where the images take such a long time to load that I either go off to sleep or employ the most frequently used button of the browser - "Back"! Opt...

What you see is not always what you get at least with the standard screen sizes. Many new web designers will assume that if they are designing for an 800x600 screen that their web page tables should be 800 pixels wide. If you tried it, and you have to horizontally scroll to read your page content, I...

Web page design is largely a matter of balancing the power of hypermedia Internet linkages against the ability to imbed graphics and motion media within networked Web pages. Some home or menu pages function more like the covers of books or magazines.

Editor's Pick in Design Principles
There are literally 1000's of great ideas out there, but finding the right ones and applying them to your website, is where the real trick lies...

Site design: mechanics Books are a text medium and, in spite of its visual content, television is regarded as a verbal medium. Movies, on the other hand, are a visual medium. To test this, close your eyes while watching a television program and do the same while watching a movie at a theater. Com...

In a previous article I argued that the reason why gray text is used more and more on the web is because it looks better than black text from a distance, and since designers do not really read the text on sites they design, they prefer the visually better looking alternative. I also offered a soluti...

Graphic design is an intimidating subject for many Internet entrepreneurs. However, most of us must learn some basic design techniques to avoid the high costs of hiring a professional graphics designer. You can create your own graphics that can look just as nice as some of the professionally crea...

Over the past few days I have been zooming through sites looking at different designs for inspiration and ideas. During my site viewing time I came to realize things I hate about web designers. These are things that caused me to close my browser window before the site loaded or even not visit the si...

Editor's Pick in Design Principles, April 2005
Using the first ten seconds of view time to offer and deliver your promise is the key to converting a hesitant website visitor into a customer.

Graphics are fun, but if you put in too many bells and whistles when you create your web site, you may lose a potential audience whose Internet connection can’t handle lots of graphics, and that means you’ll be losing potential customers...