As a business owner, your website needs to be an investment that provides excellent returns. However, this is not always the case, as too many sites always fail to deliver the expected results. Here are five reasons why your website isn’t performing.

1. Poor design

The design of your website needs to be a top priority, as the first impressions your site makes (alongside its functionality) dictate its appeal to a target audience. Some of the giveaways of a poorly designed website are:

• Clutter and unnecessary features
• Unresponsive links and pages
• Poor navigation
• Lack of coordination between the design and content
• No mobile optimization
• Poor use of white space and color blends
• Heavy images that take too long to load

If you notice these negative characteristics, your best shot at attaining the functionality you desire is by opting for a professional website redesign. This will enable you to fine-tune your back-end and front-end interfaces for a market-ready website.

2. Bad user experience

Have you ever considered the experience that customers get to have when using your website? The modern audience has so many options that any slight inconvenience when using a site leads to an instant change of mind. A bad user experience is often manifested through high bounce rates, especially on mobile devices, and is a sign that your website is:

• Not responsive
• Unnecessarily complex
• It takes too long to load
• Marred with frustrating ads
• Lacks clear information

At a time when customers rank user experience as the most important element when using a site, this is a problem that you must resolve before it is too late. Similar to poor web design, this is an issue best resolved with seasoned web designers.

3. No SEO strategy

Too many businesses run their websites without a solid SEO strategy, as the general assumption is that as long as a website is up and running, it will attract customers. This cannot be further from the truth, as your website’s SEO is the backbone to getting quality and natural traffic. As such, your site needs to be optimized for search engines, which calls for:

• Ensuring your site is indexed
• Properly structuring your URLs
• Using the right keywords
• Optimizing your meta-titles and descriptions
• Getting quality backlinks to your site
• Speeding up your pages

4. Lacking quality content

You cannot attract a high-value audience without quality content that makes you relevant in your industry or niche of specialization. Even with the right keywords, your website will not achieve its purpose if you are not invested in constantly creating and posting high-value content. Have a solid content marketing strategy centered on your target audience’s search trends, points of interest, and your brand’s uniqueness.

5. Unclear or no call to action

Your website needs to be an active customer acquisition platform, and without a clear and impactful call to action, you will not achieve this. A great way to accomplish this is by using psychology in web design to make your CTA stand out and complementing this by using phrases that propel readers to take action instantly.

Endnote

Most websites are yet to achieve their true potential, and by resolving these underlying issues, you will be headed into success.