The digital marketing trends are continuously changing and evolving. We have seen a lot of changes in the past few years, such as the rise of social media, mobile-first design, and content marketing.

While these changes were happening, we also saw the emergence of new digital marketing trends that will shape how businesses operate in 2022. Some of them are mentioned below. If you need specific tips or trends to follow for your business, then reach out to a digital marketing agency in Melbourne. They will analyze your business and suggest you the best ways.

1. YouTube Advertising Will Explode

The YouTube advertising market is expected to grow by a factor of five in the next five years. YouTube’s advertising revenue is projected to reach $8.6 billion in 2022, an increase of $7 billion from the previous year.

The number of advertisers will also increase by more than 50 percent during this time, with predicted growth from around 1 million advertisers in 2018 to over 2 million in 2022.

2. Immersive Customer Experiences

In 2022, the average customer will spend over 6 hours on a company’s website. This is an increase from the current 2 hours. The average time spent on a company’s website will also increase from 7 minutes to 10 minutes by 2022.

The future of customer experience is becoming more immersive as companies try to keep up with the ever-changing demands of customers.

3. Influencer Marketing will grow in 2022

Influencer marketing is one of the most popular and effective marketing strategies marketers use to promote their brands.

In 2022, influencer marketing will be a $2.4 billion industry. It is expected to grow exponentially in the next few years as more and more people are becoming influencers on social media.

The rise of social media has made it easier for brands to find influencers with large audiences that can help them reach their target audience. The internet has also made it easier for these influencers to monetize their influence by collaborating with brands and creating content that promotes the brand’s products or services.

4. Segmented Content will be preferred than generic information

Segmented content is more beneficial than generic information. It is more likely to be shared because it is specific to the audience. This type of content can be created an in-depth analysis of the topic, which are able to create content according to the user’s preferences and niche. This segmented content can also help build trust with a targeted audience and increase engagement. Segmented content can be used as part of your SEO strategy, which will increase your visibility on search engines like Google and Bing.

5. Conversion Rate Optimisation

Conversion Rate Optimisation is the process of increasing the number of website visitors who take the desired action or convert it into a sale. This can be done by improving the user experience. The future of CRO is not just about optimizing conversion rates but also about changing how we think about conversion rate optimization. The focus will shift from conversions to customer lifetime value. Customer lifetime value will be calculated based on a series of actions that customers take with your brand in their life cycle.

6. Search Marketing Trends in 2022

Search marketing is the most important part of digital marketing. It is the process of generating traffic and leads from search engines, including Google, Bing, Yahoo!, and more. Search engine optimization (SEO) has been a key factor in search engine marketing for years now. However, over the past few years, marketers have been moving away from SEO tactics such as keyword stuffing to more organic methods that are not as spammy.

The following trends will be prevalent in 2022:

• Augmented reality will become a standard tool for marketers to use in their campaigns.
• Brands will start using more segmented content instead of generic content.