6 Ways to Increase Your Website’s Domain Authority

domain authority

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Domain authority is a crucial SEO aspect as it's a solid measure of how well your site will rank on SERPs. The number, relevance, and quality of links from reputable sources to your site are essential factors impacting domain authority. These links, called backlinks, enable search engine algorithms to trust your website, qualify your site for higher rankings, and consider your website pages’ top quality.

While there’s a lot you can do to raise your site’s domain authority, the bottom line is winning links from other sites to build a solid backlink profile. This article outlines six ways to increase your website’s domain authority.

1. Conduct a link audit

A link audit involves assessing your current links to determine how good they’re for your website. This gives you a more solid understanding of the sites linking to yours and identifies high-risk, inappropriate links to ensure a sound link profile while maximizing your SEO efforts' effectiveness. Regular link audits are great for reducing the possibility of site de-indexing and search engine penalties, attracting healthy inbound links, identifying linking problems promptly, discovering technical issues that impact SEO success, and more.

A thorough website link audit enhances your site's authority and credibility, encouraging healthier backlinks from reputable websites and increasing your SEO tactics' efficacy. An excellent way to start your link audit is by defining its goals. With the help of trusted SEO companies such as the SEO Sydney experts, your site will get an effective link audit for a successful link-building strategy.

2. Create link-worthy content

Link-worthy content is valuable and may be informational, inspirational, educational, and entertaining. Useful content should provide the best answer to your target audience's queries. Writing content that can attract links isn't easy. However, publishing quality content naturally attracts backlinks and more organic traffic while establishing excellent credibility. It also sets you as an authority in your niche.

Detailed tutorials or guides with actionable tips, in-depth case studies, fascinating infographics, surveys with insightful statistics, listicles with comprehensive comparisons, and news stories summarizing trendy topics are some types of content you can leverage for many backlinks.

3. Guest posting

Guest posting, also called guest blogging, involves creating content for other sites. As a guest blogger, you'll create content for blogs in your industry to:

  • Increase your domain authority with external links to top-authority domains
  • Drive traffic to your site
  • Boost your brand awareness and credibility
  • Build relationships with industry peers

When you share your expertise on another company’s website, you establish yourself as an industry authority and expose your brand to a new audience. In addition, featuring guest posts on your blog enables you to deliver fresh content and new perspectives to your audience while keeping your readers engaged.

Guest blogging can be an excellent domain-building authority tool for increasing your SEO rankings. Instead of guest posting to promote your products or services, aim to introduce your brand to a new audience, build sincere relationships with other bloggers, and establish yourself as an industry authority.

4. Build top-quality links

Backlinks are a key ranking factor for SEO. While all links are created equal, not every backlink will help increase your domain authority score. When building your domain authority, focus on:

  • Backlinks from reputable websites because it increases your site’s confidence
  • Links from relevant sites to show search engines that you’re a reliable information source for your audience
  • Links from high-traffic sites drive more traffic your way, boosting your site's SEO ranking and increasing conversion rates
  • Backlinks from authoritative sites to add to your website’s authority and trust
5. Eliminate toxic backlinks

Removing toxic backlinks is an excellent way to improve your site’s domain authority because they’re considered low-quality or spammy. While removing low-quality backlinks can be challenging, it's worth your effort. Start by identifying the toxic backlinks, reach out to the web admins of the sites linking to you then request them to remove the link. If they don't, consider disputing it. This is a crucial step to enhancing your site's search engine ranking. Consider tracking your backlink profile to ensure your backlinks are only from top-quality sites.

6. Improve site speed

Page speed is an excellent Google ranking algorithm you should consider. Increasing your page speed improves your domain authority and rankings while bettering your user experience, translating to more leads, signups, and sales. When looking to improve your website's loading speed, consider removing unnecessary plugins, using caching plugins, optimizing your images' file size, using CDN for many photos and large CSS files, and utilizing live streaming services for your videos and more. Alternatively, you can hire a website developer to tackle your website speed concerns.


Domain authority is crucial to increasing your site’s credibility and trust. Use these tips to increase your website’s authority.

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