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7 Strategies to Increase Sales on Your Website

Every business, no matter how large or small it is, has one primary focus – to increase sales. This is especially true if the business isn’t making as large of a profit as it was anticipated. So, how can you as a business owner ensure an increase in sales?

Increasing sales can be easier than you may think if you’re running an online business because technology and the internet have given us so many new opportunities. Below are a few strategies you can use to make sure your company and products are better noticed by customers.

Email marketing

When you start a business, you should also start thinking about marketing. While some businesses believe that email marketing isn’t a good strategy for boosting sales, they are probably not using this marketing technique well enough.

But how do you use email marketing to improve your sales figures?

Build an email list

The first step of your email marketing journey should be to build an email list. This is the list of people to whom you’ll send your email newsletter.

There are many ways to do this, including adding a subscription button throughout your website. Another way is to give your customers the option to invite contacts from their address book.

If you opt for the latter option, your customers will actually do the hard part of the job for you. They will invite their friends and acquaintances from their address books, and thus build your email list for you.

Categorize your email list

Your email list will most likely be very diverse when it comes to the kind of people who signed up for it. Therefore, you have to realize that not everything you have to say will be relevant to everyone. That’s why it’s important to categorize your email list based on your subscribers’ age, gender, geographical location, and similar factors. This way, you can send the right content to everyone, which will pique their interest and increase your sales.

Keep your emails short and to the point

If you want to get the best response to your marketing campaign, keep your emails short and concise. Your subscribers should be able to understand your message from only a few words. If you create emails that are too long, the reader will most likely just ignore it. Don’t beat around the bush. Instead, be direct about your offer or information you’re including, and people will find it easier to take action.

Personalize each email

If you want good results from your email marketing campaign, you need to make your client feel special or exclusive. This will increase the chances of them doing business with you.

You can do this by adding the recipient’s first and last names, as well as adding the sender’s name and photograph. This will add a personal touch to your email conversations. Also, you can rely on email segmentation if you want to go the extra mile when it comes to email personalization.

Write attention-drawing subject lines

While it is important to write a good email that will result in a conversion, it will all be in vain if the customers don’t even open your email. Therefore, you need to make sure every email gets opened by including a well-thought-out subject line.

The best subject lines should:

  • Be natural. Customers want to know they’re talking to a real person, not just receiving an email from a robot that sent the same email to thousands of different people.
  • Have the perfect number of words. The subject line of your email should be short and to the point. However, it mustn’t be too short, because that way, it won’t convey the message you want to send. Ideally, it should be between six and ten words long.
  • Include questions and numbers. If you ask enticing questions and use impressive numbers, you can get higher click-through rates.
  • Be valuable to customers. The information you send out in your email campaign should be of great value to your customers. Otherwise, they won’t be interested in what you have to say.
  • Put in a certain amount of quality content along with promotions and offers. This will show customers what they can gain from purchasing an item from you.

Start a customer loyalty program

A lot of successful businesses have a loyalty or reward program set up. If your company doesn’t have one, you’re missing out on a lot of benefits. These types of programs give customers their own personalized numbers or ID cards and monitor their spending habits.

If the customer spends a certain amount of money or collects enough points, they will get a special reward, usually in the form of a free product or a discount. Loyalty programs keep customers coming back and encourage them to spend more money.

Focus on good website design

The design of your website says a lot about the company itself.

Quality web design is a crucial element of a successful online business. It shows professionalism and gives credibility. Also, some aspects of the website can affect sales. If you want your website to make visitors purchase products on it, follow the tips below.

Make your website mobile-friendly

A lot of people nowadays access the internet on their mobile phones or tablets. Therefore, mobile optimization is an important thing to think about when designing your website. If you do this, you’ll get a lot more traffic compared to a website people can only access from a computer. Since more people will be able to access your website, you will have more sales.

Think about website navigation

Never underestimate how important it is to make your website as well-organized as possible. Navigation impacts user experience and consequently, sales.

If visitors find your website confusing and hard to navigate, they will lose interest quickly and leave the website before even finding what they were looking for. And if you do nothing about it, your business will lose a potential customer.

Include images of your products

It has been proven that the human brain processes image 60,000 times faster than text, so it’s important to include images of your products along with text descriptions.

You need to keep in mind that people pay so much attention to visual appeal. Make sure all of your pictures are high-quality and visually pleasing, and your chances of making a sale will be much higher than if you used low-resolution, blurry, or small images.

Offer multiple payment options

The days when people could only use a credit card to pay for online purchases are long gone. Nowadays, customers have multiple choices when it comes to online payment. And while most people still opt for credit card payment, some prefer alternative methods such as PayPal, for example.

By offering more payment options, you give your customers the opportunity to give you money on their own terms. Therefore, optimizing your website for multiple payment options will payout in the long run.

Give out free products

There’s hardly anything customers love more than free stuff. Almost every company can afford to occasionally give out free samples or even products.

Giving stuff away for free is a great way to improve your customer’s perceptions of your brand and business.

Depending on your company niche, you can give out:

  • non-obligation trials
  • two-for-one offers
  • free product samples
  • free shipping

Write a good sales copy

When writing copy that is supposed to promote your product and make a sale, be honest about what you’re selling. Don’t make promises you can’t keep.

If you’re straightforward in your sales copy, but still highlight the positive aspect of your products, customers will perceive your company as trustworthy. On the other hand, if you write a copy which is obviously dishonest, you will lose credibility and make your brand seem foolish.

Include customer reviews on your website

Customer feedback has become one of the most important factors when it comes to buying something online.

When a satisfied customer leaves a positive review, make sure to highlight it and display it prominently on your website. After all, no matter how well-written your copy is, it can’t possibly compare to the positive feedback that comes directly from a customer.

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