Responsive web design has of late become the most preferable way of website development by making it friendly with multiple devices. This kind of web development technique has been recommended by Google and by now it has been embraced by those website owners who are clever and earnest enough about securing their niche in the competition. The responsive design approach is an approach for designing websites which remain constant about the different devices on which they are opened. This is something you should definitely take into account if you're looking forward to enhancing your customer's experience.

Responsive designing is a critical component of better customer experience

Promotes a consistent look

Through responsive design you can maintain a pretty consistent feel and look of your website. Irrespective of which kind of device your customers are using to open your website, they will be familiar with the same format and style that they see when they open the site on a desktop or a laptop. Don't you think this will enhance their user experience?

Boosts customer loyalty

It is only when you have a consistent design that the customers feel loyal to your brand. Your customers won't require adapting various designs or they don't even have to worry about where they would go for information on which they can rely. When you embrace responsive designing, you will find your customers rewarding your consistent website with more interactions and views.

Reduced confusion

The meaning of responsive design is consistent design and this clearly means that your customers won't require searching for their saved links or spend time looking for enough information when they think of changing their search device.

Maximizes web experience

The overall experience on the web for the customers is improved with the help of responsive designing. This is crucial for you if you wish to retain your web users and also leverage their positive experience to expand your personal customer reach.

Better sales conversions

When you have responsive websites, this breeds familiarity with your customers as they can use your website on the go irrespective of what kind of device they're using. Such familiarity with customer makes it much easier for you to convert sales as users are not restrained to making buying decisions while using a particular type of device.

Practicing responsive designing - The best rules

Plan small as well as big: One of the biggest driving factors which shape the success of responsive web design is the ability to create improved experiences for your customers who use different mobile devices. Designers shouldn't always think of responsive design as a small screen solution as this kind of designing also has benefits on bigger screen sizes. So, you need to think big as well as small!

Consider website's context

Responsive designing is more than just fitting a site within different size screens. This fit-according-to-size process is done best when you have a pure layout scalability standpoint. If you have a restaurant website for example, you have to also think about the possibility that the customers may even research after reaching the restaurant. They may search for some nutritional food in the menu. Hence, the more is the data that is available to you, the more contexts you get to inform your responsive decisions.

Know what thoughtful reduction is

You will find people saying "when in doubt, just remove". But you should know what exactly to remove. The statement might sound aggressive but one of the vital aspects is to focus on the content or on the features and let go of anything which is extraneous. When you're a successful designer you should learn how you need to be merciless in this regard while also being strategic about what should go and what should stay on the site.

Prioritize content in a different manner

Responsive designing is the transformation from multiple columns to a single column layout. But you should be aware that the changes in the layout don't change with columns. Various types of content on your website will have different approaches to layouts. If for example you take article teasers that may be presented in one way for different screen sizes but different screen sizes should require a change in the presentation to seem more effective.

zumtobel.us, method.digital, www.nettikasinot.com and bonobos.com are few examples of a well designed responsive websites. You may visit these sites to get an idea of their designing principles so that you can incorporate them while designing your own website and stay ahead of your competitors. Also take into account the above mentioned principles and rules which can improve your efforts of creating the best responsive website.