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How Do Visuals Influence the Performance of Your Website

VitaliyKolos Inspiration Jul 01, 2019

Fact: almost all businesses, whether small-sized or large enterprise, have their official websites. It would be fair to say that a huge amount of conversion depends on how good the website looks, the visuals, the information, how user-friendly it is, etc.

It is worth mentioning that great visual content is always one of the major keys to great marketing. If you look at any successful company today, they give priority to great content and visuals because in this case, the entire world is a platform where companies are competing to thrive. The one which performs better survives and reaps the rewards.

We need to understand why visual content is so crucial in the case of marketing? Why the performance of your website largely depends on the quality of the visuals you are providing? This article is all you need to know about how visuals influence the performance of your website, in case you aim for improving your conversions.

1. Attracting the audience to re-visit your website

Appealing design, images, infographics, videos, and more information attract people. Give people ample opportunity to explore your website. Make it exciting so they have a reason to visit your website again. Users are influenced with the design of the logo, the header is important, the bottom of the page as well as the navigation menu and the content. As they say "the first impression is the last impression” so you need to concentrate more on how to create a lasting impression of your website in the mind of your audience.

2. Humans respond to visuals better, according to science

Scientific studies show that human beings can connect to photographs or visuals much faster so making the website more illustrative increases your chance to connect with your audience on a deeper level. Visualizing your data will improve the responsiveness of users, but it does have some rules. Telling about a product using visuals and making it story-like, has a greater impact on human minds. According to a blog article published by datapine, a leading data visualization company, it’s all about choosing the right type to visualize your data that will represent your story in the most meaningful way for your website visitors.

3. Videos animate the website

Usage of videos and animated GIFs make a website livelier and more dynamic. Videos can provide much more detailed visual information, which is why they tend to attract the attention of human beings. Using GIFs to tell a person how a specific product can be used is a great idea since it is interesting and attention-grabbing.

4. Colors bring a visual style

Bright colors or ‘happy’ colors have positive impressions but in some cases usage of bright colors is not always suggested (especially colors that can ‘hurt’ the eyes). There is a whole field in psychology that studies the relation of colors and the human brain, and by utilizing the right colors, you can reap endless rewards.

Visual elements and great content have the potential to attract customers. By fully utilizing all the possibilities that this kind of content can bring to your website, you stand a greater chance to convert your prospects, increase your revenue and develop your business.

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