For websites to be effective, it has to be multifunctional in design. They have to be built by professionals while protecting the basic elements and providing a right space with ample storage along with meeting the basic requirements etc. The website should be designed in order to improve the user acquisition along with increasing engagement as well help in retaining customers. It is as much science as it is psychology when it comes to the art of building websites. It should be development with a focus on various elements in order to create an interactive experience which is directed towards engagement of the audience. Here are ten essential things to follow when it comes to refining the user’s digital experience and making it more engaging.

1. Focusing on user types

Customer personas are often designed to align with marketing ideas and ad copy. In order to create the right user experience, you don’t have to know what the customer specially likes or what his pain points are. However, you have to know about the user types that you are targeting and how they browse as well as shop, which type of device they use and how to discover and buy the products. It is about creating user experience around these user type segments rather than personas of the buyer.

2. Web design and UX (user experience)

Customers should be made engaged with the website almost immediately. You need to keep the interface clean as well as simple along with embracing the white space. Web design and user experience should be given huge importance when it comes to engagement. That is where good website builders come into the picture. There are many website builders which create great websites that have a simple and clean interface. You can look into website builder case-study to understand the basics of the website builder and how they can make simple looking and engaging websites. Invite the customers to explore the website rather than forcing them to find what they are exactly looking for among right design with right options to grab their attention.

3. Interactive design

When you are trying to refine the user experience, your aim should to make the users feel like they are interacting with the website. This essentially means that it is about creating large elements with clean and simplified designs along with clear copy which is easy to understand as well as actionable and provides a right call to action. It should be able to create a connection between the customers and the websites through easier design and its elements.

This kind of particular experience should work perfectly on all the device, especially on the mobiles where there are larger elements which make for easier navigation.

4. Designing for Mobile Device

When it comes to creating a user experience, you should make sure that how it works and function on mobile. How would it appear or look on a tablet or smartphone? In case you are designing on a desktop, you need to consider how it might translate in the mobile setting. You can guarantee a better user experience by designing for mobile first users and ensuring the compatibility as well as a more engaging experience in an overall way.

5. Set aside your feelings

You should never assume that the user experience of yours have reached the perfection just because you personally think it appears great and it did well when you have out it through different phases in a test environment. How you and your team ascertain the user experience may be different from a customer, who looks it for the first time.

Always try to test the website user experience with outsiders. There are many services which test the user experience with different customers. Their comments along with responses and activity are recorded during their interaction with your website or app so you can easily review their feedback and hence make the necessary changes.

6. Focus on Content

People can be engaged in different ways, and some respond better to given content types than others. Through testing, you can easily find the right balance between images, written content and engaging videos or animations on your product pages and posts.

Always keep refining as well diversifying and test your content with different audiences to see how variations in the content affect the engagement level. You might find that the static images are less effective while animation, as well as live video, provide better engagement with the target audience.

7. Make your copy attractive

You will be hard-pressed to create and develop an engaging user experience which doesn’t utilize copy in one way or the other. Whether you are using minimal content or a different type of content like long-form content, you have to ensure that it is attractive and compelling to the users in order to engage the users. Every word in your content serves a different purpose by moving prospects via the experience toward a conversion.

8. Integration of social

You should try to make it easy for the audience to promote your products and contribute content like in the form of reviews and comments and also interact with other customers within the funnel. Many websites have Q&A sections as well as comment sections. Social proof proves a lot valuable in improving the engagement and also conversions with the potential customers.

9. Personalization of the User Experience.

You need to make your customers feel valuable by means of directly asking for giving feedback while they are visiting your website. Instead of giving the users with an opt-in while they are leaving, consider to create an exit intent survey which asked them to answer few short questions on their experience on your website. Use these customer insights in order to further improve the UX of your website.

10. Provide customization

Customization in a form is an important and essential part of personalizing the user experience in order to make it more engaging for your every customer. This can also involve to allow the user to customize the visual experience of your website like layout options and various dashboard elements with an online community, in order to customize the products they buy. It offers the user to own their part of website experience with your brand which will also encourage them to return to their customized part in the future.

Conclusion

Creating a right website design and user experience is a tedious process. One can attain it through website builders which have many inherent features to enable customers to submit their reviews, comments and also customize the website. Also, the content should be made engaging to keep the customer hooked to the website. The content should be attractive and in different forms depending on which type of content attracts the customers. Live videos and animations can prove more engaging than static content. Minimal and long-form content can be chosen as per the website requirement to increase user experience. You need to set aside how you feel about the user experience and rather weigh in how the actual customers react to it. You can make use of various websites which provide a platform to test your website’s user experience among actual customers.

Designing the website for various device type should also be considered especially when your customer is mobile-first. The website should be interactive and provide easier navigation to create a more engaging experience. You should also focus on user types when it comes to creating the website. All these essential points and factors need to be considered when designing a website and making sure that the customers have the engaging user experience which bodes well with their expectations. It is more of an art which engages the customer to the website and special consideration should be made to make sure that the customer feels connected to the website. This leads to higher conversion and better experience of the user while being on your website.