Standing out online in a crowd of realtors can be difficult when everyone is targeting the same buyers in the same way. Smart online marketing can increase your presence online and cement you and your real estate company in the minds of home buyers and sellers.

When it comes to online marketing, there is a right way and a wrong way to do things, and it's not only will you waste money on tactics that won't work, but you'll be letting a lot of potential clients slip by. To make your company really stand out and to set yourself apart as a leader in your area, put these tips into action today.

Build a Personal Website

Most real estate companies offer websites or templates to work with, but in a world where hundreds of agents and companies all rely on the same template, it pays to stand out. Invest in building a website including real estate plugin like Showcase IDX and a professional website template that matches your style and brand, and features the specific areas you specialize in.

Blog About the Industry

In addition to building a website to feature your real estate company, create a blog that lives on the website in order to create content for potential buyers. Doing this not only provides a wealth of information to potential clients but builds your online presence. In order for Google to recognize and return your website in search results, you need to provide fresh content to remain visible. A real estate marketing company like Reibar Marketing, that specializes in content creation and SEO is another great investment to drive leads to your business.

Offer Online Freebies

People love freebies, and they love getting things of value. Create online freebies that serve to inform, but also help to draw clients in and see you as a helpful source of information. Anything from moving checklists to short ebooks of information for buyers and sellers can be offered as a freebie. Make sure you gather information from visitors to your site in exchange for the freebies you offer, such as a phone number or email, which also gives you a way to reach out to potential clients in the future.

Use Your Branding on Everything

Work with a marketing professional to create branding that is personal to you and your real estate business. This is one of the best and most visual ways to set yourself apart from all the other realtors out there. Personalized branding should represent you, the area of real estate that you specialize in, and the types of clients you want to attract.

There is plenty you can do to make your real estate company stand out online, just as there is work to do in person and in the community. Making yourself and your brand visible is key, and the only way to do that is to use all areas of the internet that are available to you. Finally, don't be afraid to get personal and let yourself shine through in your business because people want to connect with their realtor in order to find the property of their dreams.