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More materials by author Marc Schenker

We hear the words "user experience" get thrown around all the time when it comes to web design, but what does it really mean? If you define the phrase in a broader sense, it means everything that includes a person's emotions, attitudes and behaviors concerning using a certain product (read: a website), system or even service.
Chances are that you've seen infinite scrolling on various websites with greater frequency. This scrolling technique is characterized by the dynamic addition of web content at the bottom of a webpage, each time a user scrolls down to the bottom of said webpage and nears what would be the end of the content. While it's been around for a few years, it's only been picking up steam as a design trend as of late.
You're a web designer. You need clients. That's obvious. Everything that you should do before you get clients is not so obvious since they don't really teach that in web-design school. Fear not, though: That's why you read us. We'll tell you what it takes to successfully communicate with your clients so that they hire you fast.
Are you interested in becoming a web designer? Have you always been attracted by the allure of being responsible for what Internet users see, experience and absorb when surfing the web? Well, then you might want to become a web designer. Of course, you just may want to pick up a thing or two about web design, and that's completely fine, too.
Of all the design choices you can possibly run into when designing, picking the most suitable icons is one of those that you just take for granted. That's not the right attitude to take, though, as icons are one of the most fundamental ways that site visitors interact with any given website. Therefore, it behooves you to spend a fair amount of time in thinking about your choice of icons during the design phase.
Being a web designer is about so much more than just being a very skilled designer who stays on top of the latest coding and technical details. Since being a web designer means, for the most part, a whole lot of freelance work, you have to essentially be a good businessman or woman to succeed. If you can't do something as basic as writing gripping and persuasive copy on your web-design portfolio, then you will not have much success at snagging clients.
Superior website typography doesn't happen by accident. Web designers don't just, by happenstance, choose typeface that provides readability, legibility and aesthetic features to site visitors. Rather, typography to write home about takes a lot of planning, decision-making and ruminating on what constitutes great type!
Every web designer has been there at least one time in his career (and possibly many more): Your client is an overbearing and ultra - difficult person who stubbornly insists on what he wants even though it's unreasonable, and you as the designer know better. So what do you do? Pull your hair out, gnash your teeth and scream? If it makes you feel better, go ahead, but once you calm down, you'll understand that there's a way to bring difficult clients in line.
Ah, typeface, the most important aspect of web design, no matter how you look at it. With 95% of all web design being typography - which only stands to reason when you consider that most of what you consume on the average website is text - you better make sure that your site's typography is breathtaking. This is easier said than done.
Storytelling in web design is becoming a trend that's catching fire more and more. Partly ushered in by various parallax-scrolling sites that use the angle like nobody's business, storytelling in web design can be a creative and effective way of engrossing your site visitors while telling them about your products and services.