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What Are the Key Approaches of Industrial Marketing?
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What Are the Key Approaches of Industrial Marketing?

You may not have heard it, but it is true: the basics of B2C marketing can still be effective in industrial marketing. In most cases, B2B marketers have to handle numerous distinctive marketing situations which are not stumbled upon within the consumer market. However, an effective industrial marketing strategy needs to be given special attention. It has its own practical approaches as well as challenges. However, with all the principles and knowledge, advertisers or marketers can still achieve ...

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How Can Online Brands Increase Customer Engagement
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How Can Online Brands Increase Customer Engagement

Customer engagement is an essential metric for any online brand. According to one study by Gallup, fully engaged customers represent a 23 percent higher share in profitability, revenue, and relationship growth. In addition, 86 percent of buyers are willing to pay more if it means a better customer experience. These two stats are just some of the many data points that demonstrate the importance of engaging your customers.

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Social Commerce Is Doing a Roaring Trade Online
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Social Commerce Is Doing a Roaring Trade Online

Leading global stats portal, Statista published an in-depth report detailing the importance of social media in e-commerce. The fusion of these two disciplines is known as social commerce, and it's driving online sales like never before. Effective use of social media to promote, buy and sell products and services is having an outsized impact on global commercial activity. Digital technology in the form of top-tier social media platforms and e-commerce sites provides near unlimited coverage for co...

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Effective Ways to Create a Professional and Visually Appealing Logo
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Effective Ways to Create a Professional and Visually Appealing Logo

The logo is an integral part of the brand identity of a business or brand. It can make or break your prospects in the market as it significantly impacts how potential customers perceive your brand, buying decisions, and overall attitude towards one of your products. A brand logo can help you convey your corporate message effectively if designed well. In this era of modern technology, logo designing is not a big deal anymore as you can create a logo easily even within minutes by using logo makers...

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5 Content Marketing Tips for SaaS Businesses
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5 Content Marketing Tips for SaaS Businesses

One of the keys to a successful SaaS business is a well-designed website with a solid content marketing strategy that converts. The reason behind this is simple. You want to be an industry leader – and to achieve that, you need to establish yourself as the authority in your niche. You can do this by offering relevant information, providing value, solving your target audience's problems, or creating a resource database that will expose your software to new people.

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How to Create a Stunning "About Us" Page
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How to Create a Stunning "About Us" Page

Are you trying to rebrand, revamp your site, or are you building your first website? Most likely, you have done a lot over the years in an attempt to present yourself in the best way possible to your potential clients. You may be trying to apply the same skills to create the kind of about page that you need to increase your sales.

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