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In this day and age, it’s important for a business to have a website. This is because people all over the world are using the internet to find products and services. It’s actually not possible to have an online presence without a website. It’s like having an address that’s not assigned to any home or residence. And that’s not all. Your website must offer an impressive user experience or you will not make any sales due to an increase in bounce rate.
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Technology has brought many goodies especially to the world of business but that doesn’t mean that all is well. While it has eliminated many challenges associated with the old business models, it has come with its own new challenges that continue to cause the closure of many businesses.
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The arrival of the digital era has opened a lot of possibilities for entrepreneurs that are willing to set up an online business. Before the internet a person that wanted to be self-employed had to invest significant amount of cash in a building and also inventory in order to open a business of their own.
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The arrival of the digital era has opened a lot of possibilities for entrepreneurs that are willing to set up an online business. Before the internet a person that wanted to be self-employed had to invest significant amount of cash in a building and also inventory in order to open a business of their own.
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There are various reasons that you shouldn’t host your website with a designer, or design agency, despite them being able to make your website stand out online.
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If a business is looking to make video content a major part of their online marketing campaign, they must have measurable metrics in place to gauge its success. There are several different metrics they should be looking at to determine the reach and effectiveness of their video content marketing.
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Because the purpose of any business website is to attract as many visitors as possible and increase brand awareness, Search Engine Optimization (SEO) ranks high on the checklist of every entrepreneur who is getting ready to be more active in the online sphere. However, SEO is no easy process and the update rate of Google algorithms, combined with the various content writing trends that come and go, make the job of optimizing a website very confusing. Contrary to common belief, good SEO doesn’t...
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Did you know that one of the fastest ways to boost your online reach is by guest posting? For many new brands, the biggest obstacle when starting out is getting people interested in their content. While having a strong social media marketing presence is a great way to start, the truth is that this and several other ‘go to’ methods take time to generate and sustain traffic to your site.
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Optimising and refining a website to obtain more traffic and better monetisation is a process that requires in-depth analysis, research, and a consistent approach. The most popular web-based software solution for this purpose is Google Webmaster Tools, a comprehensive suite of resources designed to help website operators gain detailed insight into every aspect of site performance and progress.
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Voice search has arrived and it is set to make big adjustments to your current SEO strategy. Search is continuously evolving and by 2020, 50% of all search queries will be voice search. This strongly indicates, the days of traditional search are ending.
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