Now that the holidays are behind us, it’s time for business owners to focus on their New Year resolutions. As a business owner, you should focus on trying new things. As a matter of fact, your resistance to change could be the reason why your business is lagging behind. This is because the world of business is very dynamic.

Enterprises keep adopting new ways of marketing themselves and interacting with customers. At the end of the day, embracing change will help your business increase its market share. No matter what you want to try this year, you should take a gradual approach to avoid straining your business resources. In other words, you should try one thing at a time. Below is a list of the things to try in business in 2018.

1. Create an App

Apps have become a phenomenon. This is because they help businesses offer their services or products at a much faster rate. In fact, businesses nowadays require apps to be able to consolidate their services and products. The advantage of creating an app is that customers will be able to interact with your business while on the go without being limited by distance. This is due to the fact that most people use their smartphones more often than their computers. Since you can’t create an app on your own, you will need to hire a software developer to build it for you.

2. Use Online Review Management Platform

If you really care about the preferences of your customers, you should consider investing in an online review management platform. With such a platform is a great tool for businesses that have branches in different places. The platform basically gathers reviews that are made by your customers. You can later follow up on such customers to ensure that their concerns have been addressed. Whenever your business is mentioned on any social network, you immediately get a notification on your inbox. At the end of it all, you are able to build your business reputation on the internet.

3. Create Great Content

In this day and age, it’s assumed that every business has a website that serves as its online store. However, your store may not get any organic visitors if you don’t have great content. Compelling content tells people that you are a master of your own trade. It should therefore contain solid facts that have been verified. Besides that, it should have keywords and anchor text that is carefully picked.

4. Give Out Freebies

It really pays to be a cheerful giver. As a business owner, you should look for a way of impressing your potential customers. This is because your noble gesture will be remembered for a long time. If you have never given gifts before, you should try it this year. And it doesn’t have to be an expensive gift. Any small item that’s branded with your company name is good to go. It can be a calendar, pen, cup, umbrella or T-shirt among many other things. The gift will constantly remind the person that receives it about the products or services that you sell.

5. Promote Your Business Online

If you don’t have a Twitter handle or Facebook page for your business, you are missing out on many opportunities. Social media marketing is one of the most inexpensive ways of promoting your brand. You should also use google ads and social media ads. Moreover, you can opt to promote your enterprise on online magazines. You can also use webinars, videos and interviews to market yourself.