Marketers who use YouTube for their businesses are often in the search of strategies to increase the views of their videos. Indeed, generating a decent number of views for your videos is something that you should try to achieve in this social media platform. After all, what is the point of uploading a video if nobody watches it?

If your videos are not getting enough views, there’s a good chance that you are missing something. As such, here are some tips that you can try to increase YouTube views now.

Plan your Video

Before uploading your video on YouTube, make sure that you plan what to produce. Generate a storyboard that will outline each section or scene of your video. Think about the messaging that you want to portray to your audience. Plan which part of the video you will include the calls-to-action.

Next, make sure to write your video script. Make the language relatable and appealing to your audience. If you are making a beginner’s guide video, then do not include technical terms. Do not make a long script if you only have a short storyboard. This will only mean a lot of lingering on the screen and it will not make a good viewing experience.

Organize your scene

Determine if you will be using live-action, animated, or real-time video. Determine if you will be using props to make your audience engaged during the whole video. These questions are important as this will help your video look more professional. Make sure to invest in branding to add to the background of your videos.

Make Compelling Content

It will not matter how many ads or hacks you use if your videos are not good. So how can you make compelling content that will have more views on YouTube? One way is to create ‘how-to’ videos.

Determine what your customers want to know. Then, create videos that will meet their needs. Does this work? Absolutely. Graham Cochrane has around 34 million YouTube views by focusing on how-to contents.

Use Descriptive Words and Rich Title

In this part, your keyword research will come into play. With an interesting title and descriptive words, it will provide keywords for the algorithm to sort for relevancy purposes. This will attract customers and inform them regarding the video. To make keyword research, use typical SEO methods. Examples are keyword planner and other keywords research tools.

To know about keyword popularity, go to keyword planner. Next, select a YouTube search on the far right. Optimize your video content for the right keywords that will help gain organic YouTube views. This will inform the users and the search engine of the details about your video.

Do your research to improve your ranking

YouTube is both a social platform and a search engine. As such, one of the strategies to get more views is to optimize your videos for search. When your viewers type the chosen keywords, your video will rank at YouTube’s result list. That means you have to know what your audience is looking for.