Websites play an important role in your business to reach out to your potential customers and improve your branding. Every year, new technologies are launched and latest updates are released. It is essential for you to follow the latest trends in web design to keep your site rank higher in the search results and also to improve the UX. Some of the reasons why you should consider redesigning your website to attract more customers are mentioned below.

• Increase the usability of your website.
• Improve the overall site performance and optimize the SEO score.
• Increase the quality and quantity of leads.
• Keep your site safe from the ongoing algorithm updates of search engines like Google.

Now that you know why it is important to redesign your website, let’s discuss some of the growth hacks to acquire new customers for your business.

1. Speed Up Your Website Using A Mobile Responsive Theme

The importance of a speedy website is undeniable because today's buyers are impatient. If your website is taking forever to load, your potential customers will go to your competitor's website. As Kantaloupe discusses in this Page Experience guide, Google will be launching a new update in 2021 that would promote sites offering a good UX and faster speeds.

In addition to that, the user base of smartphones has increased dramatically. As per research, around 80% of internet users have used a mobile phone to search on the internet in 2019. This number is expected to increase in 2020 and ahead. Sites that have a good site speed load faster on mobile devices and hence, they have the best chances of acquiring more customers. Make sure to select a theme for your site that is not only fast but 100% mobile responsive.

2. Make Your Website More Accessible

Web accessibility is all about making your website accessible to people who are disabled. Disabilities may be auditory, physical, neurological, cognitive, visual, or speech related. Here are the top reasons why you should make your website accessible for all.

• An easily accessible website will provide your target audience an equal chance to access your offerings and content.
• It helps in protecting your business website from legal problems that may arise from an inaccessible website.
• You can reach a wider pool of audience.

Here are some of the ways through which you can make your website accessible:

• Consider adding alt text to the images on your site because it is beneficial for people using speech input tools or screen readers.
• Include unique and meaningful page titles.
• Consider using skip navigation.
• Make sure your website fonts and links are easily visible and clickable via keyboard.
• Disable your CSS and JavaScript and then test your web pages.
• Don’t overdo things while trying to make your website accessible.
• Test your websites on mobile.

Here is a full checklist to make your website ADA compliant.

3. Change Your Design As Per The Needs of Your Audience

Customers are the ultimate king of the market. In order to know about the likes and dislikes of your customers, you need to survey your customers. You can create your survey using an online survey maker. Thereafter, you can share a closed-end questionnaire survey with your audience through emails, social media, paid promotions, etc. This will give you a brief about what all things matter from a customer's point of view. Here are a few questions you can consider asking your audience.

• How would you rate our website navigation?
• How was the process of searching for your desired products?
• Did you find our recommended products based on your interest relevant?
• How likely are you willing to recommend our website to others?
• How did you find the checkout process of our website?

If you own an ecommerce website, your customer would require easy navigation, quick and safe payment, best deliveries, and a hassle-free buying experience from your website.

4. Simplify Your Navigation

Websites having consistent navigation are crawled quickly by search engine crawlers. If you follow some simple navigation tips, you can simplify your website navigation to a large extent. Here are the tips to have a user-friendly website navigation:

• Consider using fixed scrolling bars.
• If your website incorporates too much content, then you must opt for mega menus.
• Eliminate the use of format-based navigation.
• Use a breadcrumb style navigation for better crawlability.
• If you are not bound to use JavaScript, avoid it altogether.
• Incorporate image carousels.
• Plan your navigation strategies by keeping effortless user experience in mind.
• Add the search function in the menu bar.
• Add a sitemap for easier crawling of all your site pages.
• Avoid complicated and long checkout processes.
• Make sure your navigation is mobile friendly.
• Don’t forget to allow links to open in a separate tab.

5. Boost Your Site UX By Optimizing For Core Web Vitals

Core web vitals is one of Google's helping initiatives that focus on providing unified guidance for maintaining quality signals. It is essential to keep quality signals because it helps give the best user experience to your website visitors.

Core web vitals consists of the three elements:

• Largest Contentful Paint (LCP) helps measure loading performance. The ideal time for it to happen is within 2.5 seconds from the site when it starts to load initially.
• First, Input Delay (FID) is a parameter to measure interactivity. To promote excellent user experience, a page should load within the threshold of 100 milliseconds.
• Cumulative Layout Shift (CLS) is a parameter to measure visual stability. A page should load in less than 0.1 seconds to hold the interest of the buyers.

To make your website core web vital friendly, make sure your website is fast, doesn’t have interactivity issues, and there is no CLS issue. You can use the Google Page Speed Insights tool to measure these issues.

Conclusion

Redesigning your website is a necessary aspect that you shouldn’t ignore. Follow the above website redesign growth hacks to have a better UX and acquire more customers for your business.