Would you like to see an increase in your sales? Conversions and revenue haven’t been up to the standard lately?

Don’t be scared, it happens. Unfortunately, this is normal. Every business can reach a plateau or even suffer losses. And that only calls for a change or two in your strategy or website.

All smart marketers know that web design plays a significant role when it comes to the success of your business.

To improve your website’s design, one option is to rely on digital marketing services of a company with a proven record of success. Experts in this field know what it takes to visually appeal to your audience and they will help you do that.

On the other hand, if spending on your website isn’t an option at this moment, take a look below and check out some great web design tricks that will help you improve the conversion rates.

Responsive design as a priority

If users encounter problems when accessing your website, you might have a serious problem. Unresponsive design is tolerated by almost no one these days.

This is especially true if you haven’t already optimized your website for mobile devices. Users are no longer browsing the internet from their computers only. To be precise, the share of mobile traffic is greater than that of desktop traffic.

This only shows how important responsiveness is. Hence, if your website is not responsive, you will be losing a lot of potential customers.

Visiting a website designed for PC on mobile or other small screens can be a real pain in the neck. A user can encounter sluggish pages, they have to zoom in to read something, or click on awkward buttons, and so on. This is not a pleasing user experience.

If the design is that bad, users will no doubt leave your website quickly and turn to a competitor to find what they’re looking for.

So, designing a mobile-responsive website is a must if you want to provide a great user experience. For a start, the layout has to adjust automatically to the screen size, all elements that are tappable need to work, and no flash format content should be on your pages.

Good website search feature

Image by Gerd Altmann from Pixabay

To be honest, we all feel quite annoyed when we visit a website that doesn’t have a search feature, or its search feature simply isn’t meeting the grade. You want to find something and don’t want to clear through the clutter, but you can’t because the on-site search is awful.

This is another reason why people abandon websites. Some of them have zero patience and that’s just how it is.

You should have a search feature that is easy to spot and works well. Place the search bar in a conspicuous area. It needs to be placed in a highly visible spot. Also, do not presume that your users will be adept at using your on-site search feature. It would be wiser to prepare your internal search for less tech-savvy users by implementing additional features and tools that help make searching a walk in the park.

One good way to implement a search feature that is user-friendly is through a good WordPress search plugin. If you have a WordPress website, this should be a no-brainer.

You can’t make a mistake with this kind of plugin. For instance, a smart search plugin is very intuitive, tolerates typos, and even has a self-learning algorithm. This is really something worth considering if your goal is to increase conversions on your website.

Clever use of white space

White space (also known as negative space) is an important factor in the world of web design. It is all the space that does not contain elements on a certain page. On the other hand, positive space is an area that has all the elements on a website.

White space is an important factor in web design since it is crucial for readability and the overall aesthetics of a website. Without it, a website would look like a complete mess of crammed words, visuals, and so on.

Keep in mind that white space doesn’t just refer to the space between the bigger elements on your page, such as the space between your header and your content, or space between your sidebar and your content.

It also includes the space between all the smaller elements on your page, like the space between paragraphs, the space between lines of text, and even the space between letters.

So, you should pay attention to all forms of white space on your website, as it has the purpose of keeping everything legible, scannable, and easy on the eye. For a start, you should know that the smaller your font is, the more space you need between the letters. Also, your line-height should be approximately 150% of the font size for body copy.

In addition, try to break up large blocks of text into smaller paragraphs to increase the white space in between them and make your content more readable.

Keep it simple (but significant)

Image by Pexels from Pixabay

Keeping it simple is a golden rule many big brands are living by. Take Apple and its website as an example. Everything there is simple, sleek, and visually appealing.

Simplicity is important if you want to attract more conversions with nice design. Any time you are creating a page, ask yourself if there is a way to make it simpler. The result is usually a more beautiful page. And the pages that look nice drive more conversions.

Simplicity, in this case, isn’t just limiting the options. It is about creating a clean overall design that is uncluttered and minimizes distractions.

People can only handle so much information at once. If a person sees too much stuff crammed into one page, they might get overwhelmed, and that is something you definitely don’t want to happen.

Never forget the 8-second rule

There is a well-known rule that says you have around 8 seconds to get a visitor’s attention. Yes, our attention span is not too long.

With only a tiny window of opportunity to engage a user when they first land on your website, you need to make every second count.

To make your life easier, take a look at a few tips that should help you grab the attention of your visitors quickly. If you manage to improve these elements, you will have no problem improving the conversion rates.

• Take advantage of a large, benefit-drive headline that is brief and clear.
• Use eye-catching visuals that convey the main point or purpose of your page. These should also drive the attention of your visitors to your main call-to-action button.
• The sign-up button should be large, simple, and clear.
• Do not hesitate to use power words to make your copy more engaging and thought-provoking.
• Include multimedia such as video, audio, or other kinds of interactive content.
• Consider using hover effects on your buttons. Make them change color when a person scrolls over them to make it more pleasing to click.
• Know that animated popups are very useful. Hence, feel free to include these to try to re-engage visitors who lose interest and want to leave your website.

Final thoughts

Many of the problems mentioned in this article are obvious and the solutions to them are actually quite easy. Indeed, there are many tweaks that you can do without seeking help from a professional.

So, what are you waiting for? Do your best to improve your website on your own. Even if you still end up needing extra help, at least you know that the amount of work will be smaller for a hired expert.