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Pssst…I'm going to let you in on the worst kept secret of search engine optimization: It's all about getting links to your website. I'm serious. While on-page factors such as keyword density and title tags are rudimentary techniques that almost every new website has picked up on (quite a di...
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Editor's Pick in Web Promotion, September 2005
What are the offpage optimization techniques you should never use? For starters, linking out to bad neighborhoods - penalized websites and link farms.
In previous lessons I've taught you different optimization strategies. I've taught you the difference between onpage search engine optimization and offpage search engine optimization. Quick Review Onpage search engine optimization are things that you can change ON your webpage...
read moreNow that you know how to rank well for your homepage (index.htm page), I'd like to focus on various things you MUST do to rank well for your inner pages. In order to do this, I'd like to use one website as an example of how you should structure your internal linking within your website...
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Editor's Pick in Web Promotion, August 2005
In this article Brad Callen, a well-known SEO expert, will teach you some basics in choosing the right keywords for your site
Ok, so now we've selected our main 3 keywords:
weight loss story
weight loss picture
safe weight loss
Notice that all of the keywords contain the word "weight loss". This will make things easier for us when we begin to optimize our offpage ranking factors which you'll lear...
You may or may not have heard pepole claim they can get listed in Google in only 1 day. It seems that nearly 100% of the people you run across in forums act like in order to get indexed by Google in 24 hours is some miracle feat that can only be accomplished by doing some "top secret" marketing......
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Editor's Pick in Web Promotion, August 2005
Brad Callen shares a few critical words about how to skyrocket your site to the top of Google with properly planned offpage optimization.
Now that we've analyzed the top ranked website in our niche, we need to do the necessary things to outrank them. As I taught you earlier, it's not the onpage optimization factors that will give you the biggest change in ranking...
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Editor's pick in Web Promotion, September 2005
Did you know that off page optimization is fundamental to Google's algorithm? Read more about this and other facts to understand why optimization is a real player in online business today.
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