The Internet is constantly changing. Search engines create new algorithms regularly that give weight to various aspects of a website in different ways, to achieve the most relevant listing of results for their users. Most online businesses will still be found through the search engines, so this may be a factor to consider.
Choosing a domain name may be one of the most important decisions an online business owner can make. The key point to remember is that your company's domain name is its online identity. You want something that is going to be memorable and respected; you want a name that is an asset, not a liability. Use your keywords in the domain name whenever possible. The search engine algorithms consider the relevance to a site's domain name and target keywords. When the keywords and domain name align, the site gets bonus SEO points.
Top Domain Dos:
1. Do use the primary keyword phrase in your domain name.
2. Place the primary keyword phrase at the beginning of the domain name.
3. Include commonly used related phrases in the name like "news", "tips", etc.
4. Use attention grabbing keywords like "free", "stop", "warning", etc.
5. Use top level domains like .com, .net, .info, .org, .us, etc.
Top Domain Name Don'ts:
1. Don't use excessive dashes in the domain name.
2. Don't use unrelated phrases in the domain name.
3. Don't use too many keywords in the domain name.
4. Don't repeat the primary keyword in the domain name
5. Don't waste your domain name power by automatically using your business name.
