Using banner advertising and getting good results with it depends on a lot of factors. Below are a few suggestions to use for your banner advertising campaign.
Always design your ads with courtesy, and what we mean by that is do not make your ads so heavy that they impact the browser load time. The thing you have to realize is people are terribly impatient on the net, more than before, and they won't want to stick around waiting for your site to load, or some banner to load if it bothers them. There are a lot of possibilities as far as effect on the website, but keep in mind that you could suffer with conversions or high bounce rates on your site. If you make your own banners, then optimize your graphics and pay attention to load times. If you decide on using flash animation in your ads, then it's best to optimize for a slower speed. No matter what, you never want to negatively interfere with the browser load times. Regarding your graphics, we suggest you do your market research and determine what is acceptable with your target audience. You can test simple designs with more slightly extravagant approaches, but no matter what make sure your message is clear. The important aspect of any banner ad is the advertising copy on it; so never forget that. Depending upon your market, you can make effective use of certain power words for best results. Try Googling "power words in copy," or even "emotional trigger words" and see what you can find. Your use of these words really depend on who your market is, so choose them carefully and avoid hype if that's not a part of your market. Never guess about ad copy, and in replacement of guessing you should base it on good target niche market research. Only then you should go ahead and include them in your ad. Use discretion with your power words because overuse will usually backfire on you. Make every effort to have a clean, clear banner ad that appeals to your market's heart, and the ad copy also does the same. You will need to practice and study a little, but it's worth it because when you get everything singing in tune your ads can convert quite well.
In the end, be certain that you test your banner ads before they go live. You can test banner ads by doing different things just so that you know your banner advertisingstrategy will work. First and foremost, you must check if your ads are compatible with the major browsers, because sometimes your ad might look good in Internet Explorer but look completely different and out of place in Firefox. Also check if the links are correctly placed and are leading to the right landing pages. You don't want to see broken links in your banner advertising because this will destroy your ad campaign. If you make internal adjustments on your website, be certain that you double check your ads to ensure that there will not be last minute errors.
You should attempt to show the best of your banner adverting campaign by really testing the ads before they go live. Banner advertising can be very effective and profitable, but just remember you need to learn how to do it well.
