When it comes to pay per click search engines, Google Adwords is no doubt the most popular among all. With Google commanding over 70% of the paid search engine traffic on the Internet, you can get high quality and targeted traffic to your websites in a very short time.
While it is still profitable to use Google Adwords for traffic generation, it can be very costly for many new marketers. Cost per clicks for many popular keywords are on the rise and some long tail keywords are also becoming more difficult to get a decent return on investment.
Two other alternatives naturally comes to mind - Yahoo! Search Marketing and Microsoft adCenter. Both pay per click search engines offer a lower cost per click relative to Google Adwords but still provide pretty high quality web traffic.
However, there are many other pay per click search engines out there besides these three big players. A few examples include MIVA, Enhance Interactive, ABCSearch, 7Search and Findology. They are commonly known as second-tier pay per click search engines.
Here are some benefits of using these second-tier pay per click search engines:
Lower cost
These second-tier pay per click search engines generally offer a much lower cost per click than the three big players. In some cases, the cost can be as low as one cent. This means you can get targeted web visitors at rock bottom prices.
Better Return on Investment (ROI)
Generally, a lower cost per click means you can get a better return on investment (ROI) and lower cost per sale. However, proper testing and tracking is still required to ensure that the ROI is favorable.
Less competiton
The top marketers will probably not use these lower tier pay per click search engines for traffic generation. These means you will have less competition and it is may be easier for you to gain the top positions in these pay per click search engines.
Less Stringent Landing Page Requirement
The top three pay per click search engines have some guidelines with regards to landing page, which you must adhere to. With the second-tier pay per click search engines, the requirements are much lower or non-existent. This can make your life much easier.
There are perhaps a few hundreds other pay per click search engines that you can buy traffic from. Some of them are very good alternatives to Google Adwords, Yahoo! Search Marketing and Microsoft adCenter. Regardless of which pay per click search engines you are using, make sure you are properly testing and tracking your advertising campaigns. This is the only way to ensure that you can maximize your ROI from paid search engine traffic.
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