Google
AdSense has been a very good source of income for many webmasters on
internet. Many webmasters that have the know-how of implementing
AdSense codes correctly into their websites have made lots of money,
because if you make the correct implementation you will have more
clicks and if you have more clicks then obviously you will have more
money on your next payout. Here I will discuss some of the tips that
will increase your Google ad click-throughs, it does not matter what
kind of design you have or what colors do you use on your website,
these tips are valid for all sites and can be implemented safely.
1. Good textual content pages.
Your pages should have enough textual content, when you have more text
on your pages Google can place ads that are more related to your
content. Otherwise if your pages have very limited text then you will
end up seeing Public Service ads which won't make you any money.
2. Specific content pages with different Page Titles.
Do not put the same Page Title throughout your site, rather give
different Page Titles for every page according to the content of the
page. Keep your Page Titles short and meaningful. Putting too long
titles might get your website banned from many search engines, so be
careful. Keep the content of the page specific, allocate one page for
one topic if possible that way your Google Ads will be more relevant to
the content of the page. When you have closely related ads on your
page, users are more liekely to click on them.
1. Place the ads on the upper part of the page
Don't put the ads on the scrolling side of the page, don't hide your
ads on the parts of the page where people cannot see them easily. You
want people to click on them right? So put them on visible place, upper
part of the page is a good choice, place on top of the page or top
right column. Give your ads a proper placement, don't put the content
so close to your ads, let your ads stand up from the rest of the
content so that it can be seen clearly.
2. Match the ad colors to your site
You should modify the colors of the ads to match your website design,
that way it will be like part of your website and will be easy on the
eyes. You can even blend it to your content pages, but be careful
making it seem part of the your content is an offense, and might get
you in trouble with Google. Google says too much blending is illegal,
if you are making people think that ads are part of the content, and if
you are making them click unintentionally then you might want to
consider the way you are implementing the ads on your website,
otherwise one day you might receive a termination of account email from
Google. So
blend it to your website but at the same time make sure that it stands
out from your content and not taken as your website content.
There are claims that yellow background with red text ads bring a higher click-through, I cannot confirm this at the moment. Try it out and if it works feel free to implement.
3. Use vertical ads and not horizontal
Using vertical ads will bring you more hits, why? Because all
traditional ads have been horizontal on internet, 468x60 banners being
the pioneers, and people tend to ignore them which is called banner
blindness. However when you put a vertical ad on your page "banner
blindness" is not that high unlike horizontal ads.
4. Use text ads and not image ads
Banner blindness issue comes here as well, people usually don't pay
much attention on the image banners. In this case it is proven that
text ads perform better, their click-through is up to 5% while image
ads click-through is less than 2%. So use text ads and get better
click-throughs.
5. Use channels to monitor your ads performance
Use channels to keep track how different parts of your website is
performing. For example you can specify a channel called 'horizontal
ad' and run that ad for 2-3 days, and again you can create a channel
called 'vertical ad' and implement vertical ads with this channel on
your website for another 2-3 days. Then you can compare which ad type
has performed better on your site. That way you will know which ad
type, size and where exactly to implement different ads.
6. Don't Cheat and Ask Google if you have a question
Lastly don't cheat! Cheating will get you nothing, sooner or later your
account will be terminated and all your money will be gone, so play
fair. It is illegal to place texts like "Please support us and click on
the ads".
Prohibited Uses: You shall not ... encourage any third party to ... generate fraudulent ... clicks on any Ad(s)
Just remember that Google is watching your website and the way you implement the ads on your website.
Ask Google if you have any question or if you are not sure if your strategy breaches their Program Policy. Google's support team is very friendly and fast, just send them email and you should receive answer soon. That way you will be safe from any trouble.
These
simple steps will make your Google Ads perform better, if you have any
other ways that you have implemented on your site and have seen your
click-through rate increase then let me know. And I will be happy to
add it here.
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