In a recent study looking at the "descriptions" of website search engine listings, we have noticed that your main SERP listing
is being manipulated by Alexa.com.
If you take your top key word search engine placement within Google and look
at your website's description, you will notice something similar with other
websites, the descriptions match those taken from Alexa.com!!!
Take a peek for yourself.
1 - Search for your top key word in Google (usually the first key phrase within
your title tag).
2 - Now copy & paste this description in a note pad or word doc.
3 - Once you have this, go to: www.alexa.com
4 - Type in your "url" in the address bar
5 - Look at the description from Google and the description from Alexa, they
should be an exact match.
Note: If you do not have a description in Alexa, Google will
come up with its own version but in reality, wouldn't you want to be in control
of your website's description within the SERP's?
Not having a description in Alexa - Could it directly affect your Google
search engine results?
ABSOLUTELY ! ! !
I would suggest looking at your description in Alexa to make sure that it directly
targets your top key phrase that you want performing well within Google.
Your Alexa description could very well determine better SERPS within Google!
Google feeds results into Alexa which in turn updates information on website
ranking. They are partnered up, why wouldn't they use each others results?!
Alexa's Description is the "text book" definition:
I don't blame Google for wanting to use these descriptions. Most descriptions
in Alexa are the "text book version" of your company's description and are
usually well written, and well thought out. This would give Google an advantage
so that they can spend less time on delivering quality descriptions and more
time delivering better results within their searches.
I really like this idea because if this were true across the board, Google
would be giving the individual website owner more freedom to write a proper
description for their SERPS without using it to spam or create false information.
Again, it would have to be approved by Alexa's team anyways, they probably
wouldn't allow key word stuffing for their site as it is.
