If you are selling something on your site than visitor to sales ratio (or we can also say it as Conversion rates) is very important.Expers says that generally visitor ration of any sites is average 1%. That means after every 100 visitors you will get one selling. However it depends upon many factors like Design of your website, product you are selling, policy of your website, Quality of traffic you receive etc.
Here are these factors that affect Sales to visitor ratios
1. Traffic you receive:-
Quality of traffic you receive can decide your visitor to sales ratio. If you receive. Search engine traffic than visitors you are getting will be generally targeted. Means only those people visit your website who are interested in your product because your site will on top for product you are selling. Because search engine will show your page only for related keywords. So you must be on top for your products keyword for high conversion ratios
2. Design of your website:-
The visitor to sales ratio also depends on how your site is designed. Like colors you have used in your site. Description you have written for your products (that includes information on products condition, guarantee or warranty you provide etc...) .this is the only reason why people recommends highly professional sites in nature.Expers says that you should write your description title etc... Psychologically such that more visitor can attract on your site. Everything from title to description should be KILLER in nature.
3. Products you are selling:-
Another factor that affect visitor to sales ratio is Product. The product which is UNIQUE in nature may have high ratio. Because visitors will have less option to buy same product from other. If you are selling product that is HOT in demand may have high conversion ratios
4. Policy of any sellers:-
The Quality of product is helpful in improving visitor to sales ratio this is because if you provide better satisfaction to your customers than probably your customer will come back to buy another products or more products from you or he/she will refer other to buy from your site. This will finally improve your conversion rate.
Here are some 8 tips than can help you in improving your visitors to sales ratio
1. Your site should be easy in navigation:
Every visitor come on site should easily navigate your website. Provide them home page or site map so that he can go any where. Provide Home page, contact us page, about us page etc.
2. Use Authentic Customer Testimonials/reviews:
You should place Reviews/Testimonials page (obviously with permission) with their first name last name and related data like website, email address, Phone numbers etc..
3. Offer Money Back Guarantee/warrantee
Provide them a reasonable money back Guarantee/warrantee of 30 days, 60 days or as much as you can.
4. Optimize your website with right Keywords
If you want highly targeted or laser targeted visitors form search engine then you should do enough research on keywords and optimize your product for these keywords.
I Have placed list of some top keywords research tools you can visit it here>> seo-resources.inetzeal.com
5. Track your traffic
You should track traffic of your website and then analyze it properly that how visitors visit your website. Are they really visiting your sales page? How they enter on your web page. You can use various tools for that. I like the best is ritecounter.com they provide nice analysis of your visitors and larger log size. However there are lots of other like statcounter, activemeter, Google-analytics and so on. They can provide you the whole path of visitor including how your visitor coming on your website. How much time they stay over there (that means are they reading or taking interest in your product or content? etc!).These trackers can show you entry and exit pages. On base of your visitor's path you can decide changes you should do on your website.
6. Get your own Domain name
Yeah you should not expect high CR if you are selling your sites through free sites like Geocities, freewebs, tripod, Bravenet and so on
7. Provide Suitable payment options
Provide payment options that are feasible for your customers. if it is possible for you. Sometime payment option you provide may be not preferred by your customers so he will buy from other place.
8. Provide competitive price
This is important because customers will visit more sites and compares prices. If he find your price is reasonable than other then he will prefer to buy. You should make surveys related to your product regularly to improve your sales.