Directory
marketing can help boost your companies performance a great deal. Not only will you get qualified leads
for your business, your web site will also increase it's traffic ranking a tremendous amount.
Here are a couple basic advantages to online directories,
- Substantial staying power
- Repetitive marketing
- Your listing grows with the entire site
- No updating unless necessary
- Not necessary to link back to the directory
Please Note: This article is meant to discuss and implement marketing strategies for local business
directories online, not link exchange, a.k.a swapping links with other websites.
For many people, one/two directories always come to mind,
- http://www.dmoz.com
- http://directory.google.com
With web marketing, you want to have ever lasting staying power, online directories can provide you
with this and more.
Many people who DO NOT use the internet everyday stick with the basics when they come online. Many
people are usually looking for a specific service or product that they want to check up on within their
local community. This is why it is so crucial that you get noticed locally online.
Every major city has at least one or two good business directories for you to submit your business
to. Many of these directories don't even require that you have a website.
Tips on how to find local directories online:
Try being very specific when you search. There are two methods that work really good.
A) "Hamilton" Business Directory < Search for "Your City" plus "business directory". This should
typically bring you to local business directories that usually are competing against one another. Don't
be afraid to keep digging through this important search term.
B) Be VERY specific:
If in the case that you can't find anything, try searching for something general within your local
area. For instance, if you "cut hair", try searching for "Hair Salons In (your area)".
Ex. "Hair Salons in hamilton, Ontario".
Doing a specific search like this should typically bring up local directories that are really trying
to get the most exposure as possible. The reason why you should find a directory this way is because
if you don't find anything by doing specific searches for specific products or services locally, you
might as well reap the rewards of having your own local business directory and get all the advertising
exposure that comes with it.
Directories online are there for one thing and one thing only. To give the owner of the directory massive
exposure while helping his/her local, regionally, national community. That's it.
There are few people out there that just create a local directory just for something to do. These people
typically have too much time on their hands and they probably take great pride in their directory online.
How To Prepare For Directory Submissions
There are certain key bullets of information that 90% of directories ask for, here they are in no particular
order.
Name
Company
Position
Type Of Business
Phone Number
