Mistake 5 - Trying to Make One Article Do Too Much
An article just can't give the same amount of info as a short PDF report, an entire web site, your book, or DVD series. And it wasn't meant to either. Stick within suggested word counts, and keep your resource box as simple as you can.
Also, only about a third of your articles need to have the motive of enhancing your SEO efforts. Keep in mind that you can get penalized for over-optimization as well, particularly in the case of uniform anchor text.
It's not always a great idea to pepper your article with links either. When all the links are to your own site, they probably won't get hyperlinked anyway. Even if they do, the more your article appears to be purely about promoting your site, as opposed to providing information, the less likely that your links will be clicked.
In case you link to other sites that you're reviewing as resources, this can work, but only if you have no more than a handful of those. Otherwise, it's often a better idea to offer a free ebook from your site containing the full reviews.
Yes, your article should be as informative as you can make it, but if you find yourself nearing your word limit, save the rest of the tips for next time, or continue at your own site.
Mistake 6 - Leaving Them Wanting Less
What's the point of submitting every day if your objective is to get your article picked up by a publisher? In a way, you have to think of your potential ezine publisher as a prospect as well - a confused prospect just goes away. Shoving 20 articles under their noses gives them 20 times the amount of work to do.
If you're only submitting to article directories, you are as likely to confuse your prospect. Think of what happens when you see a commercial for a show you'd like to see on television too often or when your favorite song gets played on the radio a bit too much.
No matter how much you may love that TV show or that song, you'll come to a point of over-saturation that causes you either to begin to ignore it - or even worse - actually hate the very mention of it. Obviously, you don't want this to happen to your content.
Frequent submissions can often entail another issue. Every writer eventually runs into one of two problems - a lack of ideas for new material, or a lack of time to write them up. You could derail much of your efforts of increasing exposure to your site if you aren't able to keep up the supply of content you produce.
The most common advice is to pace yourself and submit one article a week. This is probably best achieved through a distribution service, or to publications that are geared towards ezine publishers wanting content. If you're submitting directly to article directories, even more often than that may be okay if the site's guidelines allow it - but more overstepping the guidelines is overkill.
If you really want to send out content on a daily basis, you're better off syndicating yourself through a blog or RSS feed at your own site and generating your own group of subscribers.
Mistake 7 - Stopping Half Way Through the Promotional Process
This has got to be the top mistake of marketers who say "This just doesn't work for me". True, you may start to see links or even traffic within 24 hours of your article being submitted, however, if you don't promote your articles deeply and widely enough, you're probably not going to see your desired results. What does widely and deeply imply here?
First of all, particularly when you're just establishing yourself as an expert, you need to submit to as many places as you can.
Most people only submit to ten or fifteen high traffic article banks with high Google PR, not realizing that there may be up to 100 sites eager to take their articles that get most of their readers via RSS , ezine publications, or even through distribution offline. My short list of places that have brought me publicity contains over 400 sites, most of which take articles on just about any topic.
The time frame is also very important. Not only should you be submitting your article to more places, doing this for two weeks and then stopping is not going to bring you any long-term effects. Your first four weeks as an article marketer should see you submitting at least one article a week.
If you don't have it in your schedule to write and submit that often, then get a ghostwriter and hire a distribution service. Just be aware that even a distribution service won't be able to send your articles to every single place you want to submit to.
You could also write many articles in advance, and get someone else to do the submissions for you.
Mistake 8 - Improper Use of Past Content
One trick that some article marketers use is to attempt to recycle an article they've already written. That's not to say that this technique doesn't have potential. But you also can't possibly expect publishers to accept content that is no more than a re-hash of what they've already seen before.
So, simply changing the title is not enough to re-submit. Change your content as well, for example by re-targeting to another audience. Maybe your business tips for work at home moms could be geared towards small business if you add, remove and change a few things.
Article marketing is one of the simplest and easiest ways to multiply your traffic if done correctly, and has inherent search engine benefits as well.
It's not just cheaper than regular methods of advertising - proper article marketing provides you with a type of publicity that money can't buy.
More Site Maintenance: 
