Proper Use Of Meta tags For A High Google RankingGoogle is currently the web's most popular search engine.
Getting a high Google ranking is a must if you want your website to
succeed! In addition to being the most used search engine in its own
right, Google also provides the search results for other mega-sites,
including America Online. By following a few simple guidelines, you can
watch your site climb up the Google ladder and your traffic will climb
right along with it. This article will show you how to make effective
use of meta tags to help your website climb that ladder!
It's imperative to use "Google friendly" meta tags. Meta tags
give a web browser important information about your website. Here are
the most important meta tags for achieving a top ranking on Google:
1 - Title Tag - The title tag is the most important meta tag on
your web page. Be sure to use a few of your primary keywords in your
title tag. For example, the title tag on my homepage is:
As you can see, my title tag contains 8 very important keywords
and 2 key phrases: handcrafted, Appalachian, bird houses, and bird
feeders. This is what is known as "spider food". When Google's spider
crawls my homepage, it finds these keywords in the title tag. It also
finds these same keywords sprinkled throughout the text (content) on
the page. This effectively "links" the keywords in the title meta tag
to the content on the page. This "linking" provides a high level of
"relevance" for my site when someone goes to Google and does a search
on one of my keywords, helping my site rank high in the search results
for those keywords or key phrases.
2 - Description Tag - Another important meta tag is the "description" tag. My description tag looks like this:
As you can see, my description meta tag contains several of my keywords and key phrases. This is important because it ties in with the title meta tag and the page content. When other websites link to yours (also very important for a high Google ranking), they link to you using link "anchor text". The anchor text is the "clickable" part of the link. By providing the other webmaster with very specific anchor text (which includes your keywords), that anchor text will tie in with your site's meta tags and keyword-rich content. This makes for a very well optimized web page for Google ranking purposes. Proper meta tags and effective linking strategies form the backbone of a good site optimization plan for Google.
Rick Rouse is the owner of RLROUSE Directory & Informational
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