The russian segment of the Internet (runet) is growing and increasing, and becoming more interesting than ever. So, if you want to start your business in runet, or just interested in its development, you have to be aware of some specific features of russian Internet. For example, how to create and promote your website in runet? How to make the website profitable and competitive? This article will clear the situation up for you. We'll study some points of promotion and web design in runet.
This practical recommendations will help to create a website of a ready-made web-studio on a basis of templatemonster's templates. Let's take an example of ukrainian web-studio, which is actually a part of russian web-market.
Bistrosite.com - is a studio of web-design, located in Ukraine. This studio is creating websites on a basis of templatemonster's templates and content management system developed by their own in few quick and simple steps.
The main aim of this web-studio to be gained is attracting the clients to the process of creating their websites on a basis of ready templates.
Conception of this web-studio:
- The website has to contain a kind of a showcase, where the ready website templates are shown.
- Design of this website has to reflect the idea of fast and rapid website creation process.
So, let's start. The task was to find a simple template, which is easy to customize with minimum usage of graphics. Blog design matches this task perfectly. So the list of blog-templates was selected from those presented on a website of templatemonster.com. These are (#15742, #16658 and #17252).
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| Website template candidates |
The template #17252 has been chosen as the most corresponding the aim of a web-design studio. It has the clock in the header, and this image symbolizes the main idea of a web-studio: quick and simple. There's a special place in the header of the website, where the name of the company and its slogan can be placed. It attracts attention of a customer and gives the main idea of the website. We had to underline by this design, that Bistrosite.com is an economy of time. This studio appreciates the time of the client and makes it faster than the others. It is mainly oriented on a quick website creation in three easy steps.
Template #17252 was created on a basis of WordPress open-source CMS, but the following changes has been made (so that it could fit the tasks of web-design studio):
- the column, containing the list of categories was added
- the showcase with new templates was added on the main page
As far as this project is totally new, the creators had to take notice of the question of promotion and SEO. A website optimized is competitive, and it has to be competitive in such a segment of market as web.
It was planned to promote Bistrosite.com on the following requests:
- website creation (создание сайтов)
- website templates (шаблоны сайтов)
- ready websites (готовые сайты)
As a result of studying the runet statistics on the keywords frequently requested according to the topic <web-design> and <website creation>, we decided to create a number of pages on the different topics and categories. To accomplish this idea, we created special menu, where all the categories of website templates are presented, and every point of the menu is leading to a proper corresponding page. For example, Christmas templates (see the picture below).
Content management system of Bistrosite.com allows us to set individual settings for keywords, meta tags, and titles for every page, every category and every topic.
So, let's presume, that the customers of this web-studio are looking for a specific site
on a specific topic. In that case the pages of Bistrosite.com are going to be the most relevant on these specific requests. Moreover, competition on a topics specified is lower than that on a topic <web-design>.
The next important step is an implementation of an RSS-feed on the website of Bistrosite.com web-studio. It is stated, that the main russian search engine Yandex.ru is getting the information about all the news on the website by means of scanning these RSS-feeds, so the efficiency of the indexation has grown.
Considering this special feature of russian Internet and the fact, that the competition in this segment of russian Internet is really high, we suggested our customer to make several RSS-feeds: company news, Internet news, design tutorials, articles. This will help us to classify the inforation according to the topics.
So, the conception is ready and we are starting to fill up the site. We create unique content for every category of website templates, so that it will correspond user's possible specific requests (a single page for every single topic or category). We also have to control the density of the keywords, it has to be lower than 5-6%. Otherwise, there is a risk that your website will be marked as spam.
The last step: we place on the website contact page and the order form with built in probable cost calculator.
The work on the site of the ready-made web-studio is done!
